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The Federal Trade Commission's decision to crack down on Lord & Taylor today for failing to reveal its relationships with paid promoters may change native ads and influencer-driven social media marketing as we know it.
In short, social media no longer translates to a free lunch. Ron Urbach, chairman of Davis & Gilbert LLP, summarized the central challenge: "Advertisers need to remember that they cannot delegate their responsibility to publishers or other parties," he told Adweek. "It is the advertiser who must ensure compliance.
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