In Context

Coke—and Dozens of Others—Pledged to Quit Russia. They’re Still There

Even companies that have tried to leave are having trouble cutting ties to the country.

Illustration: Ben Denzer for Bloomberg Businessweek

After Vladimir Putin’s troops surged over the Ukrainian border in February 2022, the Coca-Cola Co. was among the first multinationals to pledge it would quit Russia in protest. Aiming to avoid the inevitable headaches of complying with expected Western sanctions on the Kremlin, Coke asked its partners there to pull its cans and bottles from stores, cease deliveries of syrup to soda fountains and stop producing its drinks.

Two years later, Coke’s distinctive red logo is still easy to find in supermarkets and restaurants across the country. And taking into account a newcomer called Dobry Cola—sold in cans with a remarkably familiar red tint and a taste few would be able to distinguish from the original—Coke by some meas­ures remains Russia’s leading fizzy drink maker.