We create engaging content that aligns your brand with the internet’s trending topics.
Ziff Media Group’s in-house content studio combines the award-winning editorial expertise of our publishers with audience insights to create impactful brand experiences that resonate with our primed audiences. From strategic ideation to full-service production and distribution at scale, we are experts in the business of platform-specific storytelling.
Let us tell yours next.
%
of consumers want to learn about products through content
Increased time spent engaging with authentic storytelling vs. traditional ads
%
Increased likelihood of seeking out additional advertiser content after engaging with branded content
%
Higher brand lift seen by advertisers when partnering with a publisher vs. self-publishing content
Sources: Ascend Integrated Media / Pressboard’s “Neurological Impact of Branded Content” report / IPG Media Lab / Nielsen
FULL-FUNNEL SOLUTIONS
BRANDED ARTICLES
Engage our audience with expert analysis, product reviews, thought leadership, and shopping advice.
Commerce Content Solutions
Connect with our audience of primed consumers through affiliate content optimized to drive sales.
SOCIAL-FIRST SOLUTIONS
Reach our audience of 40M+ followers with engaging, scroll-stopping formats primed for sharing.
CUSTOM VIDEOS
Leverage custom video to entertain, engage, and educate our audience on how your product or service will improve their life.
INTERACTIVE EXPERIENCES
Bring your brand message to life through custom interactive content experiences that drive engagement and data capture.
EVENTS & EXPERIENTIAL
Engage our audience IRL with a bespoke event that puts your brand front and center.
EXPLORE OUR WORK
WALMART / The Gift Whisperer
Shoppable Video Series
To position Walmart as a destination for solving all your tech and lifestyle needs for the holidays, we created a nine-part shoppable video series across Mashable, PCMag, and RetailMeNot featuring expertly curated gift picks. In this PCMag episode, we highlighted Walmart’s Black Friday deals on smart home products. Shoppable touchpoints throughout the video promoted a seamless shopping experience for our tech-savvy audience.
LENOVO / How to create standout social videos
Immersive Article
To drive awareness for Lenovo’s Yoga 9i as an essential tool for Mashable’s robust audience of content creators, we produced an immersive tutorial with custom GIFs that demonstrated how the Yoga 9i uplevels social video creation beyond smartphone capabilities.
WALMART / Mashable Home
Experiential
Evolving Mashable’s rich history of events into a pandemic-safe experience, we built an immersive digital destination where our audience could explore, engage, and shop. Sponsored by Walmart, Mashable Home featured 16 pieces of branded content, live influencer videos, and a virtual DJ set. Featured in AdWeek, Bloomberg, and many other industry-leading publications, Mashable Home set a new standard for virtual experiences with its sleek interactivity and seamless shoppability.
VERIZON / Mobile Protect TikTok
Social-First Video
To promote the value of adding Mobile Protect to your Verizon phone plan, we created a video with a humorous nod to ’90s infomercials in a style that would natively align with TikTok. True to Mashable’s quirky, fun, and informative tone, our video drove impressive engagement on a platform where audiences typically scroll right past traditional ads.
TRUTH INITIATIVE / Find Support to Quit Vaping
Article Series
Leveraging Mashable’s editorial pillar of social good, we created an article series with Truth Initiative, positioning them as a thought leader in helping young people quit vaping nicotine. Driven by native reporting that would appeal to Mashable’s Gen Z audience, this article highlighted the growing TikTok support community around quitting, while driving awareness for Truth Initiative’s support tools to help end the vaping health crisis.
Contact us to learn how BrandX’s turnkey and premium content solutions can elevate your brand story.