YIELDMO DEALS

The benefits of the Yieldmo Smart Exchange, now extended to curated Private Marketplace Deals. We identify the highest value inventory for advertisers and enhance it with next-gen formats and advanced contextual signals. Our PMPs identify precise, high-performance inventory and are tailored to deliver specific advertiser goals.

SMART DEALS PERFORM BETTER*

ALL

Campaigns show
cost adjusted lift

+75%

Average Cost
Adjusted KPI Lift

*Yieldmo Smart Curation lifts are calculated compared to non-curated traffic on Yieldmo exchange. All lift claims are additive to DSP optimization.

DEALS CATEGORIES

Performance | Formats | Content | Publisher | Privacy-First

Off-the-Shelf

Our off-the-shelf Deals are always on and curated to perform for your campaign. We continually create new deals to match your business needs.

View Deals

DSP Library Deals

Also known as exchange-traded deals, we’ve pre-selected our most popular and high-performing inventory packages, and published them to DSPs as turnkey PMP solutions for Buyers. Yieldmo DSP deals are available in the following DSP deal libraries:

• The Trade Desk: Inventory > Third-Party Contracts
• DV360: Inventory > Marketplace
• MediaMath: Curated Marketplaces

Custom Curated Deals

For those with more specific needs, Yieldmo will fully customize deals to fit your inventory, format, and KPI preferences.

Previous slide

Next slide

DEALS FOR BUYERS

SUPERIOR QUALITY

Premium, brand-safe, fraud-free inventory

PRECISE

We find the optimal combinations of impression attributes to target and uncover efficient pockets of high-performance inventory that standard targeting might miss

CURATE

We apply machine learning to model all the attributes of the impression, granular page signals at the add slot level, and user attention signals to reliably boost CTR, VCR, viewability, attention, and conversions at scale

REAL-TIME

We constantly feed in new signals & results to select better inventory on the fly

DEALS FOR SELLERS

DIFFERENTIATE

Easily sell high-impact deals with proprietary formats - not readily available elsewhere

MERCHANDISE

Promote your inventory to buyers directly, and through our DSP deal library for maximum exposure

OPTIMIZE

Enhance buyer KPIs via publisher-specific models in the Smart Curation Engine

UNIQUE DEMAND

Access advertiser budgets exclusive to our marketplace

YIELDMO PRIVACY-FIRST DEALS

Yieldmo introduces privacy-first deals. Yieldmo’s proprietary tech lifts KPI on non-addressable inventory with a typically lower than average cost.

YIELDMO ATTENTION DEALS

Target Yieldmo’s proprietary attention metric as a KPI.

How do we calculate it?

We start with a portfolio of high impact formats that help us measure user interaction. This has helped us develop of class of unique, predictive, granular signals that we get at the ad event and ad slot level. And then we calculate:

How many

+ for how long

+ in what sequence

+ integrity of the gesture

And combine that with a proprietary calculation into our attention rate. Optimizing for attention has a halo effect on other KPIs.