SMART ADVERTISING FORMATS
NEXT-GEN FORMATS
Proprietary units spanning video, display, and native environments; high-impact and standard.
FRICTIONLESS EXECUTION
A suite of our visually stunning, page-enhancing ad formats are ready to use - with no extra work or creative lead time needed.
• Transacted through Native or Video pipes, DSP hosted
• Formats perform with standard native or video assets, friendly to social assets
• No build steps - but still flexible enough for Yieldmo customization
• Visually stunning, Yieldmo’s patented formats are designed to capture your audience at peak attention.
Selected performance statistics from frictionless formats:
~2X
time spent vs. standard OX native
up to
2x
CTR on individual PMPs*
WEB STORY NATIVE
WEB STORY VIDEO
+33%
lift in completion rate*
+35%
more time spent vs. outstream PMPs
*compared to standard native/video
SUPERIOR VIDEO PERFORMANCE
Premium video environments across all screens combined with next-gen video formats.
High Viewability: 70%+
High Play Rate
DYNAMIC FORMAT OPTIMIZATION OPEN BETA
• Insight: The same creative format performs differently on different inventory, and for different KPIs.
• Innovation: DFO uses machine learning to choose the best creative format experience in real-time with no additional effort from the advertiser.
• Activation: Easily add to deals using programmatic friendly Frictionless Formats
Happens after impression is won - does not reduce scale or impact spend.
In sum, we use Smart Curation to determine what impressions to buy, and then dynamic format optimization to make that impression even more valuable by presenting it in the most engaging way to the consumer.
ENHANCED MACHINE LEARNING
Our formats are built with the power of Yieldmo’s Smart Curation Engine. Not only are they beautiful and engaging, but they enhance our machine learning by capturing more attention and environmental signals for smartcuration, with no reliance on cookies, authenticated audiences, or consented users.
CUSTOM MEETS SPEED
For your urgent advertising needs. Convenient and agile in today’s changing world. Change your messaging instantly or create a new offering on the fly. Use existing creative for Desktop, Mobile, and In-App for a seamless experience.
Megashopper Spotlight
Megashopper merges the sight, sound, and motion of video with shoppable ecommerce content. It displays a video which expands into a full screen private store experience.
Pinhole Spotlight
An enhanced experience that elevates display units into beautiful video. Pinhole layers a cutout of your brand logo (or icon of choice) over your video and while the user scrolls, your logo expands into your video.
Hyperscroller Spotlight
Our “scroll to control” flipbook unit. As the user scrolls up and down the page, they control movement through a GIF-like experience.