Save

The Problem at Hand

Clarifying a brand, from personality to webpage.

Save started with a strong product and experienced team. Working closely, we crafted new values, messaging and visual identity, finally translating the rebrand to smart user-focused web design. The rebrand clearly positioned Save in a crowded FinTech market as more mature and more reliable than their startup counterparts.

Focusing on What Matters

Accessing the opportunity at hand.

Through a series of exercises and stakeholder interviews, we began framing a series of key attributes that would give customers a reason to believe Save’s core value.

BRAND VALUES & EQUITIES

Defining Save’s purpose and what matters most.

The best brands are driven by a clearly defined purpose that connects them to their target and unifies everything they do. It brings focus while also allowing the underlying business to stretch and grow. These are the non-negotiable ways Save delivers on their purpose.

Save exists to drive more value. No matter what.

Refining the Message

Simplifying Save’s brand story to promote their value.

Translating Save’s unique value and steadfast purpose into strategic marketing messaging is the most important step to attract and retain customers. We distilled the brand’s personality and product into extremely simple terms, appealing to their customers.

Save, Visualized

The Art of Doing

We discovered Save’s prime customer base were strategic risk-takers. They were always active in mind and in body, but only took as many risks as necessary to achieve longer-term goals. We curated images to help customers self-identify with Save’s offering.

What We Delivered

Simple yet intentional web design

The culmination of our work with Save was redesigning their website. Beginning with the navigational architecture, we analyzed competitive sites to better understand what customers would expect to see, and what we needed to show and say to meet marketing goals and practical needs of a FinTech product.