Health Promotion
We work to enhance people’s wellbeing and reduce their health risks associated with tobacco use, alcohol consumption and physical inactivity, thereby contributing to better population health. We develop and implement cross-cutting normative, fiscal and legal measures and capacity development tools. We advance global health in health literacy, community engagement strategies and good governance for health, and foster public health action in the settings of every-day life.

Fiscal Policies for Health

The Fiscal Policies for Health (TAX) unit provides strategic leadership, capacity building and specialized technical assistance in the field of fiscal measures for health, particularly on excise taxation on tobacco, alcohol and sugar-sweetened beverage products. In addition, the TAX unit leads WHOs work on the development of tools, normative evidence, and market surveillance to provide best practice guidance for countries on how to use fiscal measures to improve health, reduce healthcare costs and generate a revenue stream for development.

Building on its strong expertise and track record advising Member States on tobacco taxation, the TAX team in the Health Promotion Department serves as the overall coordinator on health taxes work within WHO,  building on lessons learned from tobacco taxation work.  The unit works across a wide range of countries, including high tobacco burden countries like China, India and Indonesia, as well as other countries such as across Africa where the tobacco epidemic presents a clear and present public health risk.

 

Latest publications

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Global report on the use of alcohol taxes, 2023

This report provides an assessment of taxes applied to alcoholic beverages at the global level. It qualitatively compares their design and provides estimates...

Global report on the use of sugar-sweetened beverage taxes, 2023

This report provides a global assessment of taxes applied to sugar-sweetened beverages (SSBs). It describes and qualitatively compares their design and...

Health taxes databases

WHO has been publishing standardized data on tobacco taxes and prices on a biennial basis since 2008. This database forms part of the WHO report on the global tobacco epidemic and has become an invaluable tool to researchers, policy makers and advocates to track and compare country, regional and global progress on the implementation of tobacco taxes, and to identify needs for tobacco tax reforms. As WHO scales up technical assistance on alcohol and sugar-sweetened beverage (SSB) taxes, buoyed by the significant interest in this area by Member States, data collected for the first time on alcohol and SSBs provide a panorama of current taxes applied on identified alcoholic and non-alcoholic beverages and disseminates standardized indicators of tax design and tax level. This work aims to help understand the global implementation of taxes on alcoholic and non-alcoholic beverages, measure their level and identify areas of improvement.  

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Health taxes databases
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Other publications

This paper measured the economic cost of smoking-attributable diseases and found that the economic cost of smoking totalled US$1436 billion in 2012.

Fiscal Policies for Health (TAX)

Tobacco Control and Healthy China 2030

This study finds that significantly higher tobacco taxes will be needed to achieve Healthy China 2030 target for reduced smoking even after the implementation...

Fiscal Policies for Health (TAX)

The Economics of Tobacco and Tobacco Control

This monograph examines the current research and evidence base surrounding the economics of tobacco control—including tobacco use, tobacco growing, manufacturing...

The report sets forth the public health, economic, and anti-poverty case for higher tobacco taxes; shows how some countries have already delivered ambitious...

Multimedia

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