Reaching digital populations everywhere with trusted information
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With over 50% of the world’s population now using the internet, there is immense opportunity to deliver life-saving health messages into the hands of the world’s most vulnerable people.
Pro Bono Marketing
WHO’s essential guidance and public health recommendations have been able to reach new global audiences thanks to pro-bono public service announcement (PSA) and advertising space across television, search engines and social media channels. To date, Ads linking people to critical health information on Google, YouTube and Facebook alone have reached billions of people around the world.
Matching Google Search with Reliable Information
WHO is also working with search engines like Google to ensure that people who actively seek COVID-19 related content online are met with accurate information, often tailored by location and language. Most recently, in March 2021, WHO and Google launched an organized search results panel on COVID-19 vaccines with the most up-to-date information about safety, effectiveness, side-effects and more.
Reaching billions through Facebook’s COVID-19 Information Center
Facebook has also directed billions of people globally to resources from the WHO and other health authorities through their COVID-19 Information Center and informative pop-ups on Facebook and Instagram, with hundreds of millions clicking through to learn more from trusted sources.
Expanding Access to information with Wikimedia Foundation
Wikimedia Foundation, the nonprofit that administers Wikipedia, also teamed up with WHO to expand the public’s access and share WHO infographics, videos, and other public health assets on Wikimedia Commons, a digital library of free images and other multimedia. With these new freely-licensed resources, Wikipedia’s more than 250,000 volunteer editors can also build on and expand the site’s COVID-19 coverage, which currently offers more than 5,200 coronavirus-related articles in 175 languages.