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Celebrate her

Her brands, your faves
Women-founded products & more that celebrate every woman’s spark.
Celebrate every day
Founder Jordan Jones is on a mission to make life a party.Shop now
Women & wellness
Female founders pave the way with beauty & self-care solutions.Shop now

The women behind brands

Veronica Garza, Siete Foods

Authentic Mexican-American food with a health-conscious upgrade.

Chelsea Hirschhorn, Frida Baby

Motherhood inspired her to create solutions for other parents.

Shira Berk, Goodie Girl

Former music insider with a new “alternative”—gluten-free treats.

April Showers, Afro Unicorn

Toys & more to help every child of color feel seen & celebrated.

Dr. Shannon Klingman, Lume

10 years of clinical testing led to better deodorants for women.

Join the book club

Little Dreamers: Visionary Women Around the World (Hardcover)
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current price $10.69
Little Dreamers: Visionary Women Around the World (Hardcover)
5 out of 5 Stars. 4 reviews
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101 Awesome Women: 101 Awesome Women Who Changed Our World (Paperback)
current price $13.22
101 Awesome Women: 101 Awesome Women Who Changed Our World (Paperback)
5 out of 5 Stars. 1 reviews
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Notorious RBG: The Life and Times of Ruth Bader Ginsburg, (Hardcover)
current price $14.21
$7.77/lb
Notorious RBG: The Life and Times of Ruth Bader Ginsburg, (Hardcover)
5 out of 5 Stars. 1 reviews
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Gold Dust Woman : The Biography of Stevie Nicks (Hardcover)
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current price $27.71
Gold Dust Woman : The Biography of Stevie Nicks (Hardcover)
5 out of 5 Stars. 4 reviews
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In the Company of Women : Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs (Hardcover)
current price $17.60
In the Company of Women : Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs (Hardcover)
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Lean In : Women, Work, and the Will to Lead - Hardcover
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Was $13.96
Lean In : Women, Work, and the Will to Lead - Hardcover
4.8 out of 5 Stars. 4 reviews
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Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race (Paperback)
current price $11.11
$17.92/lb
Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race (Paperback)
3.8 out of 5 Stars. 4 reviews
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Braving the Wilderness : The Quest for True Belonging and the Courage to Stand Alone (Hardcover)
current price $14.69
Braving the Wilderness : The Quest for True Belonging and the Courage to Stand Alone (Hardcover)
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Becoming (Paperback)
current price $11.32
$12.72/lb
Becoming (Paperback)
4.2 out of 5 Stars. 12 reviews
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1/7/14
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current price $10.24
1/7/14
4.4 out of 5 Stars. 26 reviews
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Unbowed: A Memoir, (Paperback)
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current price $13.60
Unbowed: A Memoir, (Paperback)
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More ways to be well

Health supplements

Mari Llewellyn’s own health journey inspired Bloom Nutrition.

Power of probiotics

Misdiagnosis led Lo Bosworth to develop Love Wellness formulas.

Plant-based femcare

After self-healing, Beatrice Dixon founded The Honey Pot Company.

Women we stand behind

Serena Williams

Her brand WILL PERFORM offers pain relief for any activityLearn more

Worth standing behind

Young King Kids Hair Defining Curling Cream , 8oz, All Hair Type, Child
current price $24.80
Young King Kids Hair Defining Curling Cream , 8oz, All Hair Type, Child
4.6 out of 5 Stars. 10 reviews
Kulture Karaoke Brand Hip Hop Music Card Game
current price $14.58
Kulture Karaoke Brand Hip Hop Music Card Game
5 out of 5 Stars. 4 reviews
Packed Party "It's All Smiles" 22 oz BPA Free Plastic Tumbler, Everyday
current price $5.98
Packed Party "It's All Smiles" 22 oz BPA Free Plastic Tumbler, Everyday
4.5 out of 5 Stars. 52 reviews
KINLO Always Golden Body Lotion with SPF 30, Daily Moisturizer, Blue Light Protection, Non-Greasy 4 oz
current price $8.98
$2.25/oz
KINLO Always Golden Body Lotion with SPF 30, Daily Moisturizer, Blue Light Protection, Non-Greasy 4 oz
4.7 out of 5 Stars. 62 reviews
Mighty Patch by Hero Cosmetics Original Acne Pimple Patch Treatment with Hydrocolloid, 27 Count
Available in additional 2 options
current price $8.98
Mighty Patch by Hero Cosmetics Original Acne Pimple Patch Treatment with Hydrocolloid, 27 Count
4.7 out of 5 Stars. 5618 reviews
Bobo's PB&Js, Peanut Butter Oat Crust With Strawberry Filling, 4 Pack of 2.1oz oat snacks
current price $4.87
58.0 ¢/oz
Bobo's PB&Js, Peanut Butter Oat Crust With Strawberry Filling, 4 Pack of 2.1oz oat snacks
4.7 out of 5 Stars. 293 reviews

Shop by category

Household essentials

Women-owned brands

Only at Walmart

Sofía Jeans by Sofía Vergara

Best-selling fits that flaunt what you’ve got, Sofía-style.

Beautiful by Drew Barrymore

Cozy, cute, chic—for all the ways you express yourself at home.

The Pioneer Woman

The latest by Ree Drummond, from fashion to home essentials.

Love & Sports

Couple Michelle Smith & Stacey Griffith make fashion for fitness

Brands behind women

Burt’s Bees

Their SheKeeper program puts women at the center of beekeeping.

Hershey SHE bars

A partnership with nonprofits supporting women & girls.

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