Apple Brand Shop

Apple Brand Shop

iPhone Xs and iPhone Xs Max

iPhone XS and iPhone XS Max feature a Super Retina display with custom-built OLED panels for an HDR display that provides the industry’s best color accuracy, true blacks, and remarkable brightness. Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance.¹ And iOS 12 — the most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

iPhone XR

iPhone XR features the most advanced LCD in a smartphone — a 6.1-inch Liquid Retina display with industry-leading color accuracy and an innovative backlight design that allows the screen to stretch into the corners. ² Six stunning new finishes. Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP camera system with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance. ³ And iOS 12 — the most advanced mobile operating system in the world — with powerful new tools that make iPhone more personal than ever.

iPhone X

iPhone X features a 5.8-inch Super Retina display with HDR and True Tone. ⁴ An all-screen design and a surgical-grade stainless steel band. Charges wirelessly. ⁵ Resists water and dust. ⁶ 12MP dual cameras with dual optical image stabilization. TrueDepth camera with Portrait mode and Portrait Lighting. Face ID lets you unlock and use Apple Pay with just a glance. ⁷ Powered by the A11 Bionic chip, iPhone X supports augmented reality experiences in games and apps. iOS 12, the most advanced mobile operating system make iPhone more personal than ever.

iPhone 8 Plus

iPhone 8 Plus features an all-glass design and an aerospace-grade aluminum band. Charges wirelessly. ⁸ Resists water and dust. ⁹ 5.5-inch Retina HD display with True Tone. ¹⁰ 12MP dual cameras with Portrait mode and Portrait Lighting. Powered by the A11 Bionic chip. Supports augmented reality experiences in games and apps. And iOS 12 — the most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

iPhone 8

iPhone 8 features an all-glass design and an aerospace-grade aluminum band. Charges wirelessly. ⁸ Resists water and dust. ⁹ 4.7-inch Retina HD display with True Tone. ¹⁰ 12MP camera with an advanced image signal processor. Powered by the A11 Bionic chip. Supports augmented reality experiences in games and apps. And iOS 12 — the most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

iPhone 7 Plus

iPhone 7 Plus features 12MP dual cameras with 4K video, optical image stabilization, and Portrait mode. A 5.5-inch Retina HD display with wide color gamut and 3D Touch.10 A10 Fusion chip for high performance. Great battery life. ¹¹ Water and dust resistance. ¹² And with iOS 12 — the most advanced mobile operating system — you’ll have powerful new tools that make iPhone more personal than ever.

iPhone 7

iPhone 7 features a 12MP camera with 4K video and optical image stabilization, a 4.7-inch Retina HD display with wide color gamut and 3D Touch, ¹⁰ A10 Fusion chip for high performance, great battery life, ¹¹ and water and dust resistance. ¹³ And with iOS 12 — the most advanced mobile operating system — you’ll have powerful new tools that make iPhone more personal than ever.

iPhone 6s Plus

iPhone 6s Plus features a 12MP camera with 4K video at 30 fps and optical image stabilization. A 5.5-inch Retina HD display with 3D Touch. ¹⁰ A9 chip. Long battery life. ¹¹ And iOS 12 — the most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

iPhone 6s

iPhone 6s features a 12MP camera with 4K video at 30 fps. A 4.7-inch Retina HD display with 3D Touch. ¹⁰ A9 chip. Long battery life. ¹¹ And iOS 12 — the most advanced mobile operating system — with powerful new tools that make iPhone more personal than ever.

iPad Pro (12.9-inch)

Immensely capable, mobile, and versatile. An immersive 12.9-inch Multi-Touch Retina display. ¹⁰ An A10X Fusion chip with more power than most PC laptops. Supports Apple Pencil and the Smart Keyboard. ¹⁴ A 12MP camera and 7MP FaceTime HD camera. All-day battery life. ¹¹ Wi-Fi and LTE. ¹⁵ Touch ID and Apple Pay. ¹⁶ Over a million apps available on the App Store, including augmented reality experiences. And iOS makes iPad powerful, personal, and intelligent, so you can do more than ever before. Even better.

iPad Pro (10.5-inch)

Immensely capable, mobile, and versatile. An immersive 10.5-inch Multi-Touch Retina display. ¹⁰ An A10X Fusion chip with more power than most PC laptops. Supports Apple Pencil and the Smart Keyboard. ¹⁴ A 12MP camera and 7MP FaceTime HD camera. All-day battery life. ¹¹ Wi-Fi and LTE. ¹⁵ Touch ID and Apple Pay. ¹⁶ Over a million apps available on the App Store, including augmented reality experiences. And iOS makes iPad powerful, personal, and intelligent, so you can do more than ever before. Even better.

iPad (6th generation)

Create, learn, work, and play like never before. An immersive 9.7-inch Multi-Touch Retina display. ¹⁰ A10 Fusion chip with the power and capability you’d expect from a computer. Now supports Apple Pencil. ¹⁴ 8MP camera. FaceTime HD camera. Touch ID and Apple Pay.¹⁶ Wi-Fi and LTE. ¹⁵ All-day battery life. ¹¹ Over a million apps available on the App Store, including augmented reality experiences. A thin, durable, aluminum design that weighs just a pound. And iOS makes iPad powerful, personal, and intelligent, so you can do more than ever before. Even better. iPad. There’s nothing else quite like it.

iPad mini 4

At only 6.1 mm thin and 0.65 lbs., iPad mini 4 is immensely portable yet features a powerful A8 chip. A 7.9-inch Multi-Touch Retina display. ¹⁰ 8MP camera. FaceTime HD camera. Touch ID and Apple Pay. ¹⁶ Wi-Fi and LTE. ¹⁵ All-day battery life. ¹¹ Over a million apps available on the App Store. And iOS makes iPad powerful, personal, and intelligent, so you can do more than ever before. Even better. iPad mini 4. There’s more to mini than meets the eye.

Apple Series Watch 4 (GPS + Cellular)

Fundamentally redesigned and reengineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. Built-in cellular¹⁷ lets you use Walkie-Talkie, make phone calls, and send messages. Stream Apple Music¹⁸ and Apple Podcasts. And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 4, you can do it all with just your watch.

Apple Series Watch 4 (GPS)

Fundamentally redesigned and reengineered. The largest Apple Watch display yet. Built-in electrical heart sensor. New Digital Crown with haptic feedback. Low and high heart rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls, and send messages. Listen to Apple Music¹⁸ and Apple Podcasts. And use Siri in all-new ways. Apple Watch Series 4 lets you do it all right from your wrist.

Apple Series Watch 3 (GPS + Cellular)

Low and high heart rate notifications. Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. Built-in cellular¹⁷ lets you use Walkie-Talkie, make phone calls, and send messages. Stream Apple Music¹⁸ and Apple Podcasts. And use Siri in all-new ways — even while you’re away from your phone. With Apple Watch Series 3, you can do it all with just your watch.

Apple Series Watch 3 (GPS)

Low and high heart rate notifications. Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. You can use Walkie-Talkie, make phone calls, and send messages. Listen to Apple Music¹⁸ and Apple Podcasts. And use Siri in all-new ways. Apple Watch Series 3 lets you do it all right from your wrist.

HomePod

HomePod is a breakthrough speaker that senses its location and tunes the music to sound amazing wherever you are in the room. Together with Apple Music, it gives you access to over 45 million songs. And with the intelligence of Siri, it’s a helpful home assistant for everyday tasks, and for controlling your smart home accessories — all with just your voice. Welcome HomePod.

Apple TV 4K

Apple TV 4K lets you watch movies and shows in amazing 4K HDR — and now it completes the picture with immersive sound from Dolby Atmos. ¹⁹ It streams your favorite sports, news, and TV channels live. Has great content from apps like Netflix, Amazon Prime Video, and ESPN. ²⁰ And thanks to Siri, you can control it all with just your voice.

Legal

¹ iPhone XS and iPhone XS Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
² The display has rounded corners. When measured as a rectangle, the iPhone XR screen is 6.06 inches diagonally. Actual viewable area is less.
³ iPhone XR is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
⁴ The display has rounded corners. When measured as a rectangle, the iPhone X screen is 5.85 inches diagonally. Actual viewable area is less.
⁵ Qi wireless chargers sold separately.
⁶ iPhone X is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
⁷ Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, see www.apple.com/ios/feature-availability/#apple-pay.
⁸ Qi wireless chargers sold separately.
⁹ iPhone 8 Plus is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
¹⁰ Display size is measured diagonally.
¹¹ Battery life varies by use and configuration. See www.apple.com/batteries for more information.
¹² iPhone 7 Plus is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
¹³ iPhone 7 is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
Apps are available on the App Store. Title availability is subject to change.
¹⁴ Apple Pencil and Smart Keyboard are sold separately.
¹⁵ Cellular data service is available only on Wi-Fi + Cellular models. Data plan required. LTE is available in select
¹⁶ Apple Pay on iPad works in apps and on websites.
Selection may vary; see a sales associate for available models. Apple Watch Series 4 (GPS + Cellular) requires an iPhone 6 or later with iOS 12 or later.
¹⁷ Wireless service plan required for cellular service. Apple Watch and iPhone service provider must be the same. Not all service providers support enterprise accounts; check with your employer and service provider. Roaming is not available outside your carrier network coverage area. Contact your service provider for more details.
¹⁸ Apple Music requires a subscription.
¹⁹ Dolby Atmos features require Dolby Atmos⎼capable devices and may not be available for all titles and languages.
²⁰ Subscription may be required to access some content. Not all content is available in 4K or 4K HDR. 4K resolution requires 4K-capable TV. Available on iTunes. Title and app availability are subject to change. Some applications are not available in all areas.