Together we offer powerful omnichannel solutions to drive client growth through impactful shopping experiences
VML (fka Wunderman Thompson) has a strategic partnership with BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established B2C and B2B brands.
Together we offer powerful omnichannel solutions to help clients drive growth and maximise sales across hundreds of advertising channels and marketplaces. This innovative partnership also gives us priority access to new product tools on both BigCommerce and data feed management platform Feedonomics, in addition to providing APIs and data sets that will enable us to develop unique insights for clients across product, trend and purchasing data.
Our partnership includes a joint commitment with BigCommerce to help shared clients develop nimble commerce solutions and scale growth, and follows the announcement of VML joining the MACH Alliance, of which BigCommerce is an early member.
The Power of our Partnership
Already the partnership is delivering impressive outcomes, with an award win for our work with leading fashion retailer Ted Baker. Our fully composable commerce solution integrating BigCommerce with Bloomreach Search & Experience that connects Ted Baker’s legacy back-end systems via the BigCommerce API framework with a headless React front-end, was awarded BigCommerce’s EMEA Headless Award.
Delivered in under 12 months, the integration enables more impactful, relevant shopping experiences for Ted Baker. With its new multi-storefront headless platform, Ted Baker can manage its global online presence from a single store and streamline day-to-day, back-end employee operations, while offering modern and frictionless customer experiences tailored to the needs of each market.
At a Glance
Certified Partner
We are a certified BigCommerce partner
At a Glance
Headless Award Winner
BigCommerce Partner Award 2023 for Headless implementation with Ted Baker
At a Glance
MACH certified
As members of the MACH Alliance, we meet MACH implementation standards and offer deep MACH experience
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