Love ZoomInfo Sales

We use it for its purpose, it finds exactly what I need to find for prospecting. It monitors search engines and sends me leading indicators on customers who have a higher propensity to buy. The dashboard is 100% relevant to what I want to see about my prospects and clientele. I’m a national guy, so being able to understand an org and research by persona is key. My searches and saved searches are ready to roll when I need a new batch for myself or an SDR. White space analysis is easy-we, but still not perfect when mapping locations by individual. One recommendation I’d make would be to accurately map out an org with sites across a country. It can get tricky and data gets hairy when you start to see duplication outside and beyond a corporate office. All in all, I fully utilize this and would recommend to anyone in a full time hunter, or support of a hunter team role.

The propensity to engage “fire icons” are almost always dead on. That one shocks me always, works like a charm. I use the buying signals occasionally but the market I’m in it doesn’t always serve well to chase ambulances or newsworthy events. On the flip side, I do like that it calls my attention to certain industries who might be focused on my services. There’s been a few eye openers.