Using Figma for early product builds brings along the whole team but lacks a little bit of creativity.

Overall Satisfaction with Figma

Use Cases and Deployment Scope

We use Figma for product design, asset generation and product management. It lets us ideate, focus, refine, and produce a product that closely matches the user experience we envision early in product discovery. It works well for our designers and developers, as well as giving controller to our project management team through the product development cycle.

Pros and Cons

Pros

Asset generation
Team collaboration
Multi platform support

Cons

Interface discoverability
Layer management
Batch asset export

Return on Investment

Whole team able to use the platform (PM, design, devs)
More time spent on design management than with previous products
Super easy to do feature explorations within the context of a product without mangling the main designs.

Alternatives Considered

Sketch, Zeplin, InVision and Adobe PhotoShop

Key Insights

Do you think Figma delivers good value for the price?

Yes

Are you happy with Figma's feature set?

Yes

Did Figma live up to sales and marketing promises?

Yes

Did implementation of Figma go as expected?

Yes

Would you buy Figma again?

Yes

Other Software Used

Clay, Anthropic Claude, Calendly

Likelihood to Recommend

Figma has worked well for initial product builds for our team. It has struggled at times as we moved into product feature iteration and change management. Our experience is that it is generally low friction overall for our entire team to use, but that it is perhaps a little less creative-friendly when compared to Sketch.

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