Check Out The Complete Guide to Customer Data Platforms
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All You Need to Know about CDPs Is in This Guide
Everything you ever wanted to know about Customer Data Platforms (CDPs) is in this guide.
You’ll learn:
- How CDPs work
- How CDPs handle large-scale personalized marketing & CX
- Single customer views (SCV), attribution models, targeting & segmentation, and more
- CDP vs. DMP, CDP vs. CRM, and CDPs vs. DSPs
- How CDPs help to orchestrate better marketing by breaking down data silos
- CDP ROI and how to calculate it
- Digital transformation and CDPs
No matter what you need to know about CDPs, this guide is an easy-to-understand start.
Get the Guide