New linguistic intelligence to increase engagement sales and accessibility
Tigim's Interaction Intelligence system measures linguistic impact on customer behaviour. Giving eCommerce leaders new ways to maximize engagement across different cultures and cognitive abilities with science-led AI
"Tigim offers a business intelligence tool on how to use language for objective evaluation and delivery of clearer, consistent product messaging."
Digital Innovation Manager, Glanbia/Optimum Nutrition
Measure the impact of what you say on customer behaviour, then optimize it
Monitor language quality and consistency at scale
Unify product teams with measurable language systems
Ensure language is accessible with testing frameworks
Remove bias and optimize language with Science-led AI
Complexity kills sales and trust. Let's stop it.
Over 20% of sales are lost due to cognitive overload, complexity and not using the right communication techniques for your customers. Selling face-to-face with a customer has 100s more data points available than online sales. A good salesperson evaluates body language, facial expressions and adapts their message to engage, build trust and positively influence behaviour.
That is all missing online, until now...
Tigim's Interaction Intelligence System increases trust and sales conversions up to 103%
Intelligent feedback loop
Using advanced lingusitic intelligence, we provide the missing data to show you how your communication impacts customer behaviour - just like the instore experience giving you a science-led approach to optimizing AI.
Understands customers' needs
Your customers come from different cultures and have different literacy, cognitive and language needs - our intelligence helps you segment and optimize for their style, ensuring content is understandable and achieving its goal
Unlocks a new data source
The missing link in your data stack - Tigim's linguisitic intelligence uncovers new ways to align your teams to your customer's needs globally for better performace in a highly data-driven and measurable way.
How it works
Tigim's Interaction Intelligence is a 3-step process. We look at who you are your customers, how you communicate with them and its impact on your company's performance. This data combination powers our science-led AI to optimize communications to the cognitive and cultural needs of your customers for better performance.
Your new data-driven feedback loop enables teams to continually test communications, improve quality, accessibility and consistency across customer touchpoints. More importantly, it ensures you are positively influencing purchasing behaviour and brand trust.
Step 1
Audience Analysis
Step 2
Linguistic Analysis
Step 3
Behavioural Analysis
New Interaction Intelligence to optimize results for product, content, marketing teams and seller marketplaces
Case study
What we did ________________________
- Understood the cultural and cognitive communication needs of the customers
- Discovered the barriers to purchasing behaviour
- Used a scientific approach to optimize content to customer's needs
Results _____________________________
- 103% conversion uplift in 5 weeks
- Faster purchasing and decision-making
- Customers were less price sensitive increasing overall value
- Development of measurable communication framework
- Enhanced accessibility and consistency on product pages
Common Myths
"Our customers don’t have any literacy problems"
Many people believe their consumers (especially in luxury sectors) have a high literacy, English and education level. Although this might be true for some, evidence now shows that a judge, a doctor and an entrepreneur can be neurodivergent.
Dyslexia, for example, can be a challenge for many high-profile people as 2 in 5 people have literacy and cognitive issues.
"It’s short and easy to read"
It’s important to think about situational context. More than 60% of sales happen on mobile phones and consumers are mostly browsing for products at night when they are not interested in reading high-level content. Even though they are capable, they are looking for information where it is easy to understand the benefits quickly.
That’s what converts.
"We have to speak like that"
Selling ‘scientific’ products like cosmetics must use high-level academic jargon. Research shows that a certain level is OK, but too much is a barrier. Our own evidence at Tigim demonstrates how scientific products can be more accessible, maintain brand tone and increase conversions.
It is still possible to maintain your brand voice as well as enhance accessibility and engagement.
Give your teams a new source of Intelligence
Tigim's science-led approach to understanding the communication needs of customers can't be found anywhere else...
Before Tigim
Language content is
- Difficult to measure quality at scale
- Variable in styles and quality between teams - often subjective
- Not based on the cognitive or communication needs of customers
- Creating unknown barriers for customers
- Leaving money on the table
After Tigim
Language content is
- High-quality and measurable at scale
- Consistent with testable data-driven frameworks
- Based on the customer's communication needs
- Objective and unbiased
- Delivering better outcomes
- Accessible
Get started
Discover what Tigim's Interaction Intelligence can tell you about your impact on customer behaviour
Schedule a call