Alex Yazdi knows his work is cut out for him.

Earlier this week, his company announced that it acquired BeReal for €500 million, ending a chapter for one of the only social networks founded in the last decade to achieve meaningful scale.

Unfortunately for BeReal, 40 million users wasn’t enough scale to remain independent. With its VC funding quickly drying up, the four-year-old startup needed an off ramp. Enter Paris-based Voodoo, the largest mobile app publisher you’ve probably never heard of. Yazdi had closely tracked BeReal’s meteoric growth from the beginning and wanted it in his portfolio. So when the opportunity finally came, he jumped.