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Reddit’s biggest risk factor is Google

Reddit’s biggest risk factor is Google

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As Reddit gets ready for its IPO, has it grown too dependent on Google for traffic and money?

By Alex Heath, a deputy editor and author of the Command Line newsletter. He’s covered the tech industry for over a decade at The Information and other outlets.

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A photo of Reddit CEO Steve Huffman smiling.
Reddit CEO Steve Huffman.
Credit: Illustration by William Joel / The Verge | Photo by Greg Doherty/Variety via Getty Images

Happy Friday. Aside from Google’s Gemini fiasco and Nvidia’s blowout earnings report, the big tech news this week was Reddit detailing plans for its long-awaited IPO. Below, I get into Reddit’s biggest risk factor, the company’s fascinating relationship with Sam Altman, and more…

The first thing I did upon opening Reddit’s IPO paperwork on Thursday was press Command + F on my keyboard and type “Google.”

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