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Just Ask Jody
New business strategies for small agencies.
 
 

Helping owners of small marketing agencies consistently and confidently win new business.

 
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"Jody’s step-by-step approach kept us on track without feeling overwhelmed. One year later, we had more high-value, long-term clients. Revenues are up and we saw a 10x increase in profits."

Luke Hejl
Former CEO Social Factor

"With Jody as our coach, we came up with a set of systems and tactics that work beautifully for who we are as an agency and what we're best suited to do well. It was a great investment for us."

Katie Keating
Co-founder, Fancy

“Jody not only understood our business deeply but her unbiased view guided us through our roadblocks. The New Business Accelerator reset our agency's brand positioning and realigned our approach to business development."

Mark Testa
CEO, Mark Stephen Experiential Agency

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I’m Jody Sutter.

I’m the creator of the Build Win Scale System™ for small marketing agencies to create and operationalize new business strategies that are sustainable and successful over the long term.

Equal parts storyteller and problem-solver, I know how to prescribe the right tools and techniques that will work for your agency and get your prospects to say “yes”.

How can I help your agency?

 
 

What’s your most pressing new business challenge?

  • We sound like everyone else. How can we communicate our value to the right clients?
  • We want control over the business development process. How do we turn chaos into a well-oiled machine?
  • We have a chance to win business from our dream client. How do we get our team primed and ready to pitch?
  • We’ve kept a low profile for too long. How do we find the clients that want to work with our agency?
  • We put our hearts into pitching new business but fall short of sealing the deals. How do we win more consistently?
  • We’re overwhelmed by what we should be doing. How can we land on a strategy that we can sustain?
 
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The Build Win Scale System™

When agencies struggle to win new business, it’s often due to one of three issues:

  1. They can’t find enough of the right clients, which means they haven’t built a strong strategic foundation (or it’s in need of repair)

  2. They’re getting in front of prospects, but not winning the pitch.

  3. The process is chaotic and the results unpredictable. They haven’t scaled to keep pace with their success.

The Build Win Scale system supports you at the points where your need is most acute.

Build

Positioning your agency to your ideal clients.

Win

Mastering the buyer’s journey and closing the sale.

Scale

Systems and tools for long-term sustainable growth.

The first step is to assess where your agency is on this continuum. Then we can customize a program to get you the results you need.

Where are you on the Build Win Scale continuum? Take this quick assessment and discover where you're set up for success and where you can improve.

“Our small agency was getting by on referrals but it wasn't a viable long term strategy."

"I wanted to move from unpredictable, sporadic new business growth to an approach that was more sustainable and that would lead more predictably to work with right-fit clients. Jody gave us a clear, step-by-step framework for building a new business plan based on our strengths and that we knew we could execute with accountability. Her objectivity and ability to recognize the assets we were under-leveraging was priceless. We now have clarity and confidence around our positioning, our goals, and how to meet them.”

Jaclyn Kramer
CEO, The Grove

 

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You can’t do everything.

This is especially true if you run a smaller agency.

You’ll always have other responsibilities. There will always be something competing for your attention.

And often with new business, you’re asked to step out of your comfort zone, which makes it easier to convince yourself that competing tasks, which are in your comfort zone, should take precedence.

If you want a thriving new business practice that leads to healthy growth, you need an ecosystem of tactics that are right for your agency.

Start building a New Business Ecosystem™ with my free planning tool.

A New Business Ecosystem™ includes anything you use to support the pursuit of agency growth, from a pricing proposal to a website to social media.

Like any other ecosystem, a healthy one promotes growth because it’s filled with things that are right for the environment and work well and support each other.

 

“We started working with Jody because we needed a boost on an important pitch during a busy time (by the way, we won the business).”

“Since then, she's been a valuable resource to me on strategic planning, prospecting and agency positioning. I wouldn't hesitate to recommend her to any agency looking to reinforce their business development activities.”

Rob Farinella
CEO, Blue Sky Agency

 

Schedule your complimentary 45-min consultation.

No obligations. Just ideas.