Olympic Ad Boycotter Had No TV Spending as NBC Sales Hit Record
C Spire, the Mississippi-based telecommunications company that announced it was canceling its ad buys in NBCUniversal’s Olympics coverage, doesn’t appear to have bought…
C Spire, the Mississippi-based telecommunications company that announced it was canceling its ad buys in NBCUniversal’s Olympics coverage, doesn’t appear to have bought…
Ilona Maher is going home with a bronze medal. The 2024 Olympic journey for the U.S. women’s rugby sevens star and social media sensation ended on a thrilling note…
The men’s Olympic triathlon was postponed on Tuesday only hours before it was set to start over concerns about the pollution levels in Paris’ Seine river, per The…
Beach volleyball shines at every Olympics, but nothing compares to Paris. With the Eiffel Tower as its backdrop, the venue is one of the most stunning spots of the 2024…
The Olympic men’s basketball tournament tipped off Saturday with a dozen teams chasing gold, and it will feature some of the world’s most famous and best-paid athletes…
NBCUniversal’s coverage of the opening ceremonies of the Paris Summer Olympics averaged 28.6 million viewers across the company’s TV and streaming platforms, a combined…
Soccer’s global governing body FIFA docked Canada’s women’s soccer team six points from its Olympics group stage total, severely denting its chances of moving on to the…
The Super Bowl is not only competitive for the teams on the field but the brands that buy commercial spots and sponsorships for the big game. Yet even that single-day…
At its home Olympic Games, France could collect the most medals in over a century, thanks largely to an athlete development system born from disgrace. In 1960…
NBCUniversal’s streaming service Peacock launched with a big bet on the Olympics, The Hollywood Reporter writes. In January 2020, in Studio 8H in Rockefeller Center…
International Olympic Committee leaders got a proper introduction to France Thursday, as staff members at their Hôtel du Collectionneur reportedly protested for two…
The first edition of the modern era Olympics took place in 1896 as a showcase for amateur athletes with professionals barred from the Games for nearly a century. No…