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TGI’s $100M Virtual Ad Tech Deal Consolidates Expertise
Sports media agency TGI Sport has agreed to acquire ad tech firm Supponor for roughly €100 million ($108…
The Celtics Are for Sale, but Not for the Reason Many Think
By now you’ve likely heard that the Boston Celtics are for sale. Less than two weeks after winning an NBA…
Sportradar, UEFA Expand Deal for Champions League Data
Sportradar and UEFA have extended and expanded their betting data relationship, which covers some of the…
NBA Rights Contracts Hit Adam Silver’s Desk With All Eyes on TNT
The NBA has taken a crucial step in mapping out the next dozen years of its media strategy, as the league’s…
Jayson Tatum, A’ja Wilson Named NBA 2K25 Cover Athletes
Boston Celtics forward Jayson Tatum, Las Vegas Aces center A’ja Wilson and 2024 NBA Hall of Fame…
FSU Expands Legends Deal as Sixth Street Talks Continue
Florida State University has spent the last year in talks with private equity giant Sixth Street about a…
Apax Partners Sells Final 10% Stake in Genius Sports
Genius Sports’ largest shareholder has sold its remaining shares, according to a Wednesday morning press…
Average Pro Team Sponsorship Value Nearing $1M, per Study
A new report finds that the average professional sports team sponsorship deal across seven featured North…
Tatum, Doncic NBA Finals Jerseys Fetch Big Bucks at Sotheby’s
Auction house Sotheby’s has concluded its initial auction of 2024 NBA Finals jerseys, in which the Boston…
The Dog Days of Sports Are Over—for Good
Last month, a potentially ill-advised video caromed around the internet, as they are wont to do. CBS Sports…
Welcome to Necaxa: FX, Disney Order Liga MX Soccer Series
FX and Disney+ Latin America have ordered a documentary series that will revolve around Club Necaxa, the…
Fox Hits Record Audience as UEFA, Copa America Quarters Score Big
Fox is maintaining strong viewership with its onslaught of soccer coverage. Through the quarterfinals…