Nike, Hyperice Team Up on Wearable Tech for Athlete Recovery
Nike and health technology company Hyperice have teamed up on two pieces of wearable technology focused on…
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Dodgers Star Shohei Ohtani Gets New Balance Signature Cleat
Shohei Ohtani is getting a signature collection with New Balance, which includes a cleat bearing the baseball…
Keisei Tominaga Becomes Curry Brand’s First International Signee
Curry Brand is looking to make a splash overseas with its latest athlete signing. The Under…
Adidas Offers a Look Inside Lionel Messi’s Impact on U.S. Consumers
The Messi effect is real. With two major tournaments—UEFA Euro 2024 and Copa America USA 2024—quickly…
Kyrie Irving’s Shoes Draw Stares From Collectors and Congress
Playing on his fourth NBA team in his fourth NBA Finals, Kyrie Irving returned to Boston Thursday night with…
Lionel Messi Talks Soccer’s Influence on Fashion and Adidas History
It was the ultimate power shot. When Adidas CEO Bjørn Gulden hit South Florida last month to watch the…
Nike Reveals WNBA Star Sabrina Ionescu’s New Signature Shoe
After delivering a hit in March 2023 with the Nike Sabrina 1, the athletic giant is set to release the second…
Under Armour Makes WNBA Star Kelsey Plum Cigar-Inspired Shoe
WNBA star Kelsey Plum gave fans two consecutive years of iconic cigar photos while celebrating the Las Vegas…
WNBA Star A’ja Wilson Is Getting a Nike Signature Shoe
WNBA star A’ja Wilson is now a Nike signature athlete, according to Footwear News. The athletic giant…
NFL Stars Puka Nacua, Maxx Crosby Join Jordan Brand
Jordan Brand just added some NFL stars to its loaded athlete roster, according to Footwear News. With…
Devin Haney Designs Special Jordan 1 Ahead of Ryan Garcia Fight
Two days before his megafight against Ryan Garcia, a longtime foe from his amateur boxing days, Devin…
Paolo Banchero Will Debut the Air Jordan 39 During NBA Playoffs
Jordan Brand is ready to reveal the latest shoe in NBA icon Michael Jordan’s signature franchise, the Air…
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