TGI’s $100M Virtual Ad Tech Deal Consolidates Expertise
Sports media agency TGI Sport has agreed to acquire ad tech firm Supponor for roughly €100 million ($108…
Sports media agency TGI Sport has agreed to acquire ad tech firm Supponor for roughly €100 million ($108…
Last month, a potentially ill-advised video caromed around the internet, as they are wont to do. CBS Sports…
One of the NFL’s most popular podcasts has been reworked ahead of the 2024 season. What was formerly…
Attending sporting events has gotten complicated—and expensive. Between 1999 and 2020, the price of a seat…
One of three resolutions likely awaits the NFL Sunday Ticket lawsuit. The boring option—a legal victory…
News company Gannett and influencer marketing platform OpenSponsorship announced a new tie-up last week that…
As fans and funds flow toward women’s sports this year, where is the interest in football competitions? Well…
Ahead of flag football’s Olympic debut in 2028, USA Football announced a multiyear partnership with Under…
NBA commissioner Adam Silver believes technology could help solve the league’s replay review woes. Time…
As Major League Baseball opens its fourth international series of 2024 Saturday, with the Mets and Phillies…
Playing on his fourth NBA team in his fourth NBA Finals, Kyrie Irving returned to Boston Thursday night with…
The ball is in the NBA’s court, so to speak. After days of reports about the future of the NBA on TV…