About The Brand Roy Halston Frowick not only personified fashion in the 1970s but pioneered luxury American fashion. After starting as a milliner and then using his eye for design to create iconic looks for celebrities, socialites, and politicians, Halston revolutionized the way women dressed. His use of jersey, cashmere, and Ultrasuede reinvented the shirtdress, caftan, and jumpsuit, transforming them into modern, effortless styles that are as chic today as they were in the '70s. And although Halston the man is no longer at the helm of Halston the brand, his spirit lives on in the innovative styles for which the house is known.