Paid Media Strategy
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure.
Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget.
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
Discover 15 proven strategies to boost Google Ads conversion rates. From keyword optimization to social proof, maximize ROI with these actionable tips.
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it.
A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan.
Here’s how to prepare for third-party cookie deprecation and ensure you have a measurement strategy that can evolve with future changes.
Boost your Google Ads success with expert tips! Audit, optimize, and target the right audience to maximize ROI and conversions.
Maximize PPC efficiency with these expert tips for Google Ads Offline Editor, DIY tools, and more. Save time and boost performance for free.
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process.
Explore how Google Search and Discover integrate results with social features, news, forums, videos, shopping, local, generative AI, and ads for an engaging user experience.
Here’s how to take full advantage of new and existing features, reporting and insights in Performance Max – and what you may be overlooking.
We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move...
Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now.
As AI advances, digital marketers are rethinking old processes to improve ROI.
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
Learn how to supercharge your SaaS Go To Market strategy & target more B2B prospects that are the perfect fit for your ICP.
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding.
Discover 6 strategies and ideas to enhance your account performance.
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy.
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies.
Unlock the secret to scaling your Google Ads & optimizing offline conversions! Join industry leaders in our on-demand webinar. Access now!
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.