Chanelle Kalfas

Chanelle Kalfas is a brand marketer, strategist, and artist currently serving as Head of Enterprise Brand Marketing at The New York Times. Chanelle has spearheaded campaigns like “Independent journalism for an independent life” and “More of life brought to life,” which demonstrate why the Times is worth paying for. Before joining the brand marketing team at the Times, she led teams of strategists in developing boundary-pushing partnership programs at T Brand, the Times’s branded content studio, where she proudly helped lead the strategy, positioning and development of “Soul of Us,” T Brand’s first creative franchise which delivered a multi-part storytelling journey into the Black experience in America.

In her decades long career, she has led global brand strategy and creative development for iconic brands like Star Wars, Marvel, My Little Pony, consulted on brand positioning and organizational change with major media organizations like CNN, Freeform, eOne and Viacom, and led research that surfaced powerful consumer insights for brands like Diageo, Taco Bell, and many more.

Outside of her work at the Times, Chanelle is passionate about art and design, and was an inaugural member of the Guggenheim Museum’s Technology and Innovation Council, which focused on convening innovators in technology, architecture, and design to explore intersections within the cultural sector and museum space. She also served as a judge for the 2024 Ad Age Creativity Awards, 2022 One Show and was named as one of Ad Age’s Leading Women that same year.

Chanelle received her B.S. in Communications and Sociology from Northwestern University.