A cookieless environment? When, oh when? In the meantime, there are opportunities for innovation and creativity. This webcast from Ad Age and Nativo will cover why and how we should move away from cookies as quickly as possible, allowing advertisers to reach audiences effectively, while maintaining user privacy and creating a more beneficial experience for all parties.
From consumer-related privacy concerns to better performance and more efficient campaigns, we’ll look at some real world examples of how brands and publishers are starting to use alternate solutions. These include contextual advertising, zero- and first-party data and predictive audiences. For brands, as well as publishers, that means opportunity.
This session unpacks recent developments and strategies, including:
Video stands out as the most engaging content medium among Gen Z
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5 Reasons to Use Video to Reach Gen Z
How content and social media is becoming the new reliable way for consumers to make informed purchase decisions over search
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Why Content Is Becoming More Reliable Than Search Engines for Consumers and How You Can Leverage This for Your Brand or Business
Maximize your impact during this festive season
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How to Get Ahead of Holiday Shopping: Benefits of Early Activation