The Latest
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How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
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Google ad revenue resilient as company contends with cookie, AI transitions
A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.
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Deep Dive
And just like that, Google won’t be deprecating cookies. What now?
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.
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Q&A
How Albertsons’ retail media business is incorporating AI, in-store tech and more
Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.
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Google links with NBCU, becomes Official Search AI Partner of Team USA
NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories.
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Best Buy refreshes brand with new tagline and ‘spokeshologram’
The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads featuring brand character Gram.
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Kellanova expands partnership with IPG to accelerate brand growth
The marketer prioritizes digital-first innovation and “creative firepower” as it shakes up its agency roster for the first time since Kellogg was split in two.
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Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
The branding evolution accompanies a simplification of the advertising, marketing and technology services company’s artificial intelligence offerings.
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How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising.
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WPP brings back data hotshot Brian Lesser to lead GroupM
The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing.
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Diversity is lacking in New York’s ad industry: Here’s what the numbers say
The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.
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Nike kicks off marketing comeback with gritty Olympics ads
Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.
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Netflix’s ad-supported tier grows 34%, with critical scale in sight
Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.
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Boost Mobile challenges telecom’s big 3 with brand repositioning, campaign
The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new look and comedic ads.
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Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences
The campaign was released as holding company VF Corp. works to transform the struggling brand.
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Why Burger King is all-in on gamification
A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty and CRM.
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Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
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Publicis raises outlook as new business wins keep rolling in
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.
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Champs Sports launches brand platform as it works to reposition itself
As part of the effort, the retailer partnered with the Dallas Cowboys’ Micah Parsons, New York Mets’ Francisco Lindor and Miami Dolphins’ Jaylen Waddle.
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Audible brings storybooks to life with innovative global AR campaign
The out-of-home ads leverage GroupM’s WinDOOH technology to transport consumers to fantastical worlds without the use of a mobile device.
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Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.
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Kraft Heinz names former Pepsi marketer Todd Kaplan as North America CMO
The decorated CPG marketer, who spent nearly 20 years at PepsiCo, is tasked with realizing modern marketing capabilities that can unlock new growth.
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IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
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Hershey hands US media duties to Publicis, adding to agency’s win streak
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.
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Why Mountain Dew introduced the Mountain Dude to refresh ‘Do The Dew’
Crafted by Goodby Silverstein & Partners, a new campaign features a stylish brand character and a call for consumers to get off their… donkeys.
Updated July 15, 2024