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Intuit headquarters site, with some of the buildings and grounds visible at the tech company's complex on Coast Avenue in Mountain View, in a 2023 image capture.
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Intuit headquarters site, with some of the buildings and grounds visible at the tech company’s complex on Coast Avenue in Mountain View, in a 2023 image capture.
George Avalos, business reporter, San Jose Mercury News, for his Wordpress profile. (Michael Malone/Bay Area News Group)
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MOUNTAIN VIEW — Intuit has revealed plans to slash hundreds of jobs in the Bay Area in an ominous reminder that the region’s waves of tech industry layoffs have yet to subside.

The financial services tech company has decided to cut 384 workers at its Mountain View headquarters complex on Coast Avenue, according to an official filing it sent to the state Employment Development Department.

With the Intuit job cuts, the number of tech layoffs for the industry’s workers in the Bay Area has passed a grim milestone, this news organization’s review and compilation of hundreds of WARN notices on file with the state EDD shows.

In 2022, 2023 and so far in 2024, tech companies have disclosed decisions to slash slightly more than 45,300 Bay Area jobs, according to the assessment of the WARN notices. The current bout of tech industry staffing reductions got underway in early 2022.

Mountain View-based Intuit stated that its staffing reductions would begin around Sept. 9 of this year and continue into 2025, the WARN letter showed.

“The affected employees will receive 60 days advance written notice of their termination dates,” Lara Strauss, Intuit’s vice president of people experience, wrote in the WARN notice filed with the state EDD. “The terminations will be permanent.”

These are the tech companies that have disclosed the largest layoff totals in the Bay Area, based on their intentions as revealed in their WARN notices. The numbers in the list refer only to layoff disclosures at Bay Area sites starting in early 2022 to the present:

— Facebook app owner Meta Platforms, 5,195 job cuts at sites in Menlo Park, San Francisco, Burlingame, Sunnyvale and Fremont.

— Tesla, 3,652 layoffs in Fremont, Palo Alto and San Mateo.

— Google, 2,507 staffing reductions in Mountain View, San Bruno, Palo Alto, Sunnyvale, San Francisco and at Moffett Field.

— Cisco Systems, 1,754 job cuts in San Jose, San Francisco and Milpitas.

— Broadcom, 1,267 layoffs in Palo Alto.

— Salesforce, 1,202 staffing reductions in San Francisco.

— Intel, 1,064 job cuts in Santa Clara and San Jose.

— Twitter, 900 layoffs in San Jose and San Francisco.

— PayPal, 772 staffing reductions in San Jose.

— LinkedIn, 711 job cuts in Sunnyvale, Mountain View and San Francisco.

Worldwide, Intuit is eliminating 1,800 jobs, or roughly 10% of its global workforce, the company stated.

“We must accelerate our innovation and investments in the areas that are most important to our future success,” Sasan Goodarzi, Intuit’s chief executive officer, stated in a blog post.

Artificial intelligence applications that Intuit can deliver to its customers are among the primary new areas of focus. Intuit’s quest to stake out new territories in the AI world is a key catalyst behind the job cuts.

“This is part of the company’s strategy to accelerate innovation in our most critical growth areas, including GenAI driven ‘done for you’ experiences across all of our products, embedding AI in all our customer experiences, enabling our customers to manage their money end-to-end, and accelerate our mid-market offerings and international growth,” Kali Fry, an Intuit spokesperson, stated in comments emailed to this news organization.

Intuit also decided to eliminate 215 jobs in San Diego, bringing the California-wide total to 559 lost positions.

“We do not do layoffs to cut costs, and that remains true in this case,” Goodarzi stated in this week’s blog post. “The changes we are making today enable us to allocate additional investments to our most critical areas to support our customers and drive growth.”

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