- Jumping The Walled Garden: Ad-Tech Problems Frustrate Publishers, Advertisers
Publishing Insider, Ray Schultz - Thursday, July 25, 2024
Gartner offers tips on how to overcome the issues that come wi ...
- The New Agile Political Media Campaign Cycle
Red, White & Blog, Joe Mandese - Friday, July 26, 2024
It's a matter of months, not years, of campaign spending, because t ...
- Charter Sees Steeper Q2 Video Subscriber Declines, Broadband Fares Better
Television News Daily, Wayne Friedman - Friday, July 26, 2024
Total video subscribers losses widened substantially in Q2 to 408,000 from 200,0 ...
- Modern TV-Video Consumers: How Much Do They Really Spend Per Month?
TV Watch, Wayne Friedman - Friday, July 26, 2024
The average TV consumer may be looking at least $60-$70 a mon ...
- Biden Says Farewell With Election Year Digs At GOP Opposition
TVBlog, Adam Buckman - Friday, July 26, 2024
For many, President Biden's live, televised farewell speech on Wednesday night w ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- Product Placement Spending Surges, Despite Impact Of Hollywood Strikes
MediaDailyNews, Joe Mandese - Thursday, July 25, 2024
Brands increased product placement spending 12.3% globally on TV, film, video gam ...
- CIMM, TVB Issue 'Four-Week' Post Analysis Guidelines For Local TV
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
One major change is a new guideline that looks to amass viewi ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- YouTube Growth Slows: CTV, Competition Poised To Make A Dent?
TV Watch, Wayne Friedman - Thursday, July 25, 2024
YouTube has seen continued quarterly improvements in ad revenues since Q1 20 ...
- Netflix Black Death Comedy Inspired By COVID-19 Pandemic
TVBlog, Adam Buckman - Thursday, July 25, 2024
The COVID-19 pandemic killed 1.19 million Americans. Is it really time n ...
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Dr Pepper devoted 92% of its ad spend to TV in t ...
- New Yelp Ad Formats Strengthen CTV
MediaDailyNews, Laurie Sullivan - Tuesday, July 23, 2024
Yelp's features and updates - aimed at national advertisers and businesses wi ...
- NBCU's Olympics To Have First Ad-Free Opening Ceremony With Sponsor Logos
Television News Daily, Wayne Friedman - Wednesday, July 24, 2024
NBC says the Paris Summer Olympics will hit a record for nation ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?
TV Watch, Wayne Friedman - Wednesday, July 24, 2024
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- Red, White And Blue Snoop Dogg Carries Torch For The USA
TVBlog, Adam Buckman - Wednesday, July 24, 2024
The incredible story of Snoop Dogg continues with the news that ...
- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data Questionnaire
Email Insider, Ray Schultz - Tuesday, July 23, 2024
Data providers can use the questionnaire to assure clients that they a ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Netflix, YouTube Dominate Aggregate Growth In June
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
Walt Disney - the industry leader in this June index - fe ...
- NBCU Posts Mixed Q2 Results, Peacock Cuts Losses
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
Peacock posted its smallest quarterly loss since its launch in 2019 ...
- Netflix: On The Right Advertising Path... Even If It's Slow Moving?
TV Watch, Wayne Friedman - Tuesday, July 23, 2024
Spencer Neumann, Netflix chief financial officer, says ad spend won't be ...
- Declining Biden Was Providing Too Much Ammo For GOP Ads
TVBlog, Adam Buckman - Tuesday, July 23, 2024
The more Biden appeared on TV since the Waterloo of the deba ...
- 'Twisters' Spins Out $80M In Third-Biggest 2024 Film Opening
MediaDailyNews, Wayne Friedman - Sunday, July 21, 2024
Universal Pictures spent an estimated $19.8 million on national TV advertising f ...
- Warner Bros. Discovery Matches Amazon's NBA Deal: Industry Execs
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
In a statement, WBD's TNT Sports group said: "We have reviewed t ...
- Bundle Trouble: New Streamers, Legacy TV Package Deals Not Working?
TV Watch, Wayne Friedman - Monday, July 22, 2024
Only an estimated one million out of 9.5 million subscribers of Charter ...
- All Eyes On Biles As NBC Paris Olympics Start On Friday
TVBlog, Adam Buckman - Monday, July 22, 2024
For viewers in the U.S. and possibly around the world too, gymna ...
- Google Provides New Tech To Team USA, NBCU
MediaDailyNews, Laurie Sullivan - Thursday, July 18, 2024
Google has announced a commitment to sponsor and bring its innovative technolo ...
- Google, Microsoft, OpenAI, Others Launch Coalition For Secure AI
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
Major tech companies have formed an industry group intended to enhance securi ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...