- American Eagle, Gap Launch Denim-Drenched Campaigns
Marketing Daily, Sarah Mahoney - Friday, July 26, 2024
With stars like Coco Gauff and Trevor Lawrence, retailers look for ...
- Poor Little Rich Brands: Is Luxury In 'Crisis'?
Marketing Daily, Sarah Mahoney - Thursday, July 25, 2024
Troubling declines at Burberry, Kering and even LVMH underscore persistent weaknesses worldw ...
- Dick's Heads To '28 Olympics, Unleashes New Ads For Paris
Marketing Daily, Sarah Mahoney - Wednesday, July 24, 2024
The sporting goods retailer is going for heart with a weepy "B ...
- Whole Foods Settles 'Black Lives Matter' Lawsuit
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 24, 2024
The 2020 lawsuit alleged employees were unfairly disciplined for wearing Black Liv ...
- ANA: Advertisers Struggling With Retail Media Networks
MediaDailyNews, Laurie Sullivan - Wednesday, July 24, 2024
Advertisers tapping into retail media networks are struggling with performance, data a ...
- Retail Experts Predict A 7% Decline In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
The National Retail Federation says a cloudy economic outlook has parents hunti ...
- Lowe's New CMO On Its Messi 'Moonshot'
Retail Insider, Sarah Mahoney - Wednesday, July 24, 2024
In the first campaign from Dentsu Creative, the DIY retailer shows o ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Gen Z Guilt: 'I Know What You Spent Last Summer'
Marketing Daily, Sarah Mahoney - Monday, July 22, 2024
New research from Cash App finds major shopping remorse among young consum ...
- Burt's Bees Turns 40, Introduces Special Merch Collection
MAD, Fern Siegel - Friday, July 19, 2024
The line celebrates the brand's eco-commitment and partnership with Katahdin Woods. ...
- Nike Shows Its Ugly Face In New Olympics Ads
Marketing Daily, Sarah Mahoney - Friday, July 19, 2024
Enough with compassion and altruism. The athletic giant's campaign for the Par ...
- Flywheel Reboots C-Suite, Painter Moves To Omnicom Commerce Chief
MediaDailyNews, Joe Mandese - Thursday, July 18, 2024
Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suit ...
- Sephoria Moves On To Atlanta
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2024
Sephora is moving its annual immersive sales event, Sephoria, to the B ...
- John Deere Latest To Roll Back DEI Initiatives
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, July 17, 2024
While the "anti-woke" movement has caused some company leaders to buckle, n ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- Vera Bradley Taps Zooey Deschanel
Retail Insider, Sarah Mahoney - Wednesday, July 17, 2024
The brand hopes to revive sagging sales with updated bags and ...
- Deloitte: Back-to-School Spending Likely To Fall 2%
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
Parents, still worrying about family finances, say they'll hold the line ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- Colle McCoy Wins American Signature Business
Accounts on the Move, Fern Siegel - Thursday, July 11, 2024
The agency's first campaign for the furniture brand is expected in ear ...
- Macy's Latest To Pounce On Prime-Day Spirit
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
With 40% of Americans expected to dip into Amazon's "best deals" frenz ...
- Jo Malone Creates Paddington Bear-Inspired Fragrance
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
For those who love marmalade -- or small, sticky bears -- t ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Sleep Stars In Ikea's New U.S. Campaign
Marketing Daily, Sarah Mahoney - Wednesday, July 10, 2024
The whole world wants a little more sleep and a little le ...
- Big Lots Has Big Troubles
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2024
In a recent filing, the retailer says it doubts its ability ...
- Etsy Hopes 'More Human' Can Fend Off Tech Rivals
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2024
Under growing pressure from companies like Temu, Etsy says it is enteri ...
- Amazon Defeats Consumers' Claims Over 'Buy Box'
MediaDailyNews, Wendy Davis - Tuesday, July 9, 2024
Siding with Amazon, a federal judge has dismissed a complaint alleging th ...
- Fashion Fail: Only 4 Companies Achieve Even Mediocre Sustainability Goals
Retail Insider, Sarah Mahoney - Wednesday, July 10, 2024
The North Face, Levi's, Madewell and Patagonia get borderline passing grades ...
- GroupM, Tesco Forge Retail Media Partnership
MAD, Steve McClellan - Monday, July 8, 2024
GroupM expects to benefit through access to a trove of data own ...