- Crowell Heads Global Business Development For Blockboard
People on the Move, Fern Siegel - Friday, July 19, 2024
The hire is part of the company's plan to evolve its C ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- Google Ad Exchange Sold The Most Ads On Made-For-Advertising Sites In May
Publishers Daily, Ray Schultz - Monday, July 15, 2024
Magnite was the second highest programmatic seller, with 33%, Paxalate says ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Axis And Speroll Form A Programmatic Partnership
Publishers Daily, Ray Schultz - Thursday, July 4, 2024
Speroll helps companies build video ad campaigns. ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: Analysis
Advanced TV Insider, Wayne Friedman - Wednesday, June 26, 2024
Twenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- Court Rejects Google Users' Request To Intervene In RTB Privacy Battle
MediaDailyNews, Wendy Davis - Friday, June 21, 2024
A court declined to hear an appeal by six Google users w ...
- An AI Performance-Based Search Company That Is Different
Performance Marketing Insider, Laurie Sullivan - Friday, June 21, 2024
Ouna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Google Must Face Trial Over Charges It Monopolizes Display Ads
MediaDailyNews, Wendy Davis - Friday, June 14, 2024
A federal judge on Friday rejected Google's bid for judgment in i ...
- Diverse-Owned Publishers Face Adtech Barriers To Entry
Research Intelligencer, Robert Williams - Friday, June 14, 2024
Most publishers and marketers said they planned to increase their diversity, equi ...
- Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
Email Insider, Ray Schultz - Thursday, June 13, 2024
The new Google Ad Manager capability is now in beta. This cou ...
- GPT-Based Targeting Tool Offered To Programmatic Ad Buyers
Publishers Daily, Ray Schultz - Tuesday, June 11, 2024
PubMatic and Cognitive partner on a capability that they say can gra ...
- Winning Elections With Data-Driven Programmatic Advertising Strategies
MAD, Mario Carrasco - Tuesday, June 4, 2024
In today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategical ...
- Viant Program Would Make Programmatic Supply Chain Sustainable
Publishers Daily, Ray Schultz - Tuesday, June 4, 2024
Firm will place a Carbon Label on digital ads to show th ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
CTV advertising will continue to outpace social and search and programmatic-platform reven ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Indie DSP Programmatic Ad Deals Climb 24%
Advanced TV Insider, Wayne Friedman - Wednesday, May 22, 2024
FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Seeks To Duck Jury Trial In Antitrust Battle Over Display Ads
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
In an effort to avoid trial by jury, Google says it h ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- 'The Washington Post' Hires Jana Meron As VP, Revenue Operations & Data
Publishers Daily, Ray Schultz - Wednesday, May 8, 2024
Meron has worked as SVP at Insider Inc. and has a tra ...
- PubMatic Reports 20% Revenue Hike For Q1
Publishers Daily, Ray Schultz - Tuesday, May 7, 2024
Company raises its full year guidance and forecasts 12% revenue growth. ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
Publishers Daily, Ray Schultz - Monday, April 29, 2024
DeepSee says it can detect inorganic or bot-driven website traffic. ...