- The New Agile Political Media Campaign Cycle
Red, White & Blog, Joe Mandese - Friday, July 26, 2024
It's a matter of months, not years, of campaign spending, because t ...
- IPG Explores 'Strategic Alternatives' For Huge, R/GA
MAD, Steve McClellan - Wednesday, July 24, 2024
If the agencies are sold off, CEO Philippe Krakowsky explained, it wou ...
- Biotech Giant Amgen Launches Media Review
MAD, Steve McClellan - Friday, July 19, 2024
Confirming the review, a company spokesperson stated, "we have initiated a form ...
- Truth Initiative Awards IPG's Initiative Its Media Account
MAD, Steve McClellan - Wednesday, July 17, 2024
The organization spent an estimated $50 million on measured media in 202 ...
- Lesser Returns, Replaces Juhl As GroupM Global CEO
MAD, Steve McClellan - Wednesday, July 17, 2024
Christian Juhl is stepping down after five years in the role a ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- Dow Jones Sues Cision For Over $173 Million
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
The publisher alleges breach of account in the content-sharing deal. ...
- Media Data Breaches: More Apathy? Any Good Actors?
TV Watch, Wayne Friedman - Wednesday, July 17, 2024
On Monday there was news that Walt Disney's internal business and consum ...
- Pernod Ricard Consolidates $120 Million EMEA Account With Carat
MAD, Steve McClellan - Monday, July 15, 2024
There were several incumbents including GroupM, Havas, Omnicom and MG. Dentsu agen ...
- X Calls For Legal Action Against GARM
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
Following a report released by the House Judiciary Committee alleging that t ...
- PMG Taps Wavemaker's Conti To Lead New Sports Practice
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
The move comes ahead of the Summer Olympic Games, and the n ...
- Hey There, How Much Attention Do I Have?
Data & Programmatic Insider, Laurie Sullivan - Monday, July 15, 2024
Brands and storytellers have few platforms that can get consumers' attention a ...
- Publicis Wins Hershey's $300 Million U.S. Media Business
MAD, Steve McClellan - Thursday, July 11, 2024
Horizon Media has served as media agency of record for the company ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- In GARM's Way: Judiciary Committee Says It Violated U.S. Antitrust Laws
MediaDailyNews, Wendy Davis, Joe Mandese - Thursday, July 11, 2024
The staff report accuses the Global Alliance for Responsible Media of coordinati ...
- GroupM, Tesco Forge Retail Media Partnership
MAD, Steve McClellan - Monday, July 8, 2024
GroupM expects to benefit through access to a trove of data own ...
- IAS Finds 'Risky' Political Content, Misinformation Minuscule Share Of Ad Impressions
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
While the prevalence of both is growing fast, the study also show ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- OMD Retains US Billings Crown For 2023
MAD, Steve McClellan - Tuesday, July 2, 2024
The COMvergence run-down included 32 agencies with total billings of $95 billio ...
- Klick Health Taps Rosti For Top Media Role
MAD, Steve McClellan - Wednesday, July 3, 2024
A 25-year industry veteran, Rosti most recently served as chief digital offic ...
- Lego Shifts Global Media Account To Bespoke Publicis Unit
MAD, Steve McClellan - Monday, July 1, 2024
The Lego Group spends an estimated $450 million annually on measured medi ...
- Joe Biden Step Down? Don't Tell The Lincoln Project That
Mediapsssst, Richard Whitman - Monday, July 1, 2024
The group is having none of this who-can-we-replace-Biden-with talk in Democratic Par ...
- How Joe Biden's Handlers Let Him Down
Mediapsssst, Richard Whitman - Friday, June 28, 2024
He didn't look great and he stumbled a ridiculous number of tim ...
- Report: Social Media Most 'Meaningful" Channel, TV Most Trusted
MAD, Steve McClellan - Wednesday, June 26, 2024
The Havas Media study also found that consumers believe a top responsibili ...
- Let's Shake On It: Black Friday Awareness Campaign Wins Media Grand Prix
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
The campaign, called "Handshake Hunt," was created by agency Gut Sao Pau ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Volkswagen Sticks With Omnicom's PHD Following Review
MAD, Steve McClellan - Friday, June 14, 2024
The German auto giant spent an estimated $2.2 billion in measured med ...
- Designit Wins Media, Creative AOR For Zipfizz
MAD, Steve McClellan - Thursday, June 13, 2024
It's the first AOR relationship for the 21-year-old brand, which made t ...
- Priceline Taps PHD As Its New Media AOR
MAD, Steve McClellan - Wednesday, June 12, 2024
The brand spent an estimated $155 million on measured media last yea ...
- Cornett Expands Media Department
People on the Move, Fern Siegel - Thursday, June 6, 2024
Cornett upped Chris Finnegan to senior vice president, media and named Bri ...