- WPP Awarded Colgate-Palmolive's 'Amazon AOR' For Europe
MAD, Steve McClellan - Sunday, July 28, 2024
WPP was awarded the business after a competitive review and has creat ...
- Why Optimizing For Generative AI Is Challenging
Performance Marketing Insider, Laurie Sullivan - Friday, July 26, 2024
Generative AI chatbots are reshaping the shopping experience, and it's a tre ...
- Retail Experts Predict A 7% Decline In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
The National Retail Federation says a cloudy economic outlook has parents hunti ...
- Tasty Partners With CookUnity To Deliver Recipes To The Door
Publishers Daily, Ray Schultz - Tuesday, July 23, 2024
Tasty calls the new offering 'a shift in the way we experien ...
- Kinesso's Mission: Everything Shoppable Everywhere All At Once
Media 3.0, Joe Mandese - Tuesday, July 23, 2024
That's what Kinesso Commerce says its new "ShopNow" creative units will enab ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- Ecommerce Gremlins: Lack Of Staff, Resources Are Biggest Problems
Email Insider, Ray Schultz - Friday, July 19, 2024
Many marketers are also worried about shipping costs and supply-chain issues, Patte ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Flywheel Reboots C-Suite, Painter Moves To Omnicom Commerce Chief
MediaDailyNews, Joe Mandese - Thursday, July 18, 2024
Six months after its acquisition by Omnicom, Flywheel Digital reorganized its C-suit ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...
- Amazon Ad Portal Crashes On Opening Night Of 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Amazon's ad portal crashed Tuesday night, temporarily disrupting the company's Prime D ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Hello, Pop-Up: Intuit Mailchimp Acquires Amped, Adds Technology
Email Insider, Ray Schultz - Wednesday, July 17, 2024
Pop-up firm Amped will be integrated into the Intuit Mailchimp brand. ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- H Mart Uses VTEX, VML For Commerce Upgrade
MAD, Steve McClellan - Friday, July 12, 2024
H Mart said it has migrated from a legacy commerce platform ...
- Liquid I.V. Drives Prime Day Buzz, Including A Drone First
Marketing Daily, Les Luchter - Monday, July 15, 2024
Last month, Liquid IV became "the first CPG product to launch throu ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- Macy's Latest To Pounce On Prime-Day Spirit
Marketing Daily, Sarah Mahoney - Thursday, July 11, 2024
With 40% of Americans expected to dip into Amazon's "best deals" frenz ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Angi Co-Founder Returns To Spotlight In Ad Campaign
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Didit Executive Chairman Kevin Lee called Angie Hicks' return to the spotlig ...
- Google AI Overviews Drop In Search, OpenAI ChatGPT Hides Referral Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, July 11, 2024
Each percentage point of search market share - valued at $1.2 billi ...
- Etsy Hopes 'More Human' Can Fend Off Tech Rivals
Marketing Daily, Sarah Mahoney - Tuesday, July 9, 2024
Under growing pressure from companies like Temu, Etsy says it is enteri ...
- Etsy Campaign, Policy Changes Take Company Back To Its Artisan Roots
MediaDailyNews, Laurie Sullivan - Tuesday, July 9, 2024
Etsy launched an ad campaign Tuesday, along with changes to its polici ...
- Amazon Defeats Consumers' Claims Over 'Buy Box'
MediaDailyNews, Wendy Davis - Tuesday, July 9, 2024
Siding with Amazon, a federal judge has dismissed a complaint alleging th ...
- Appellate Court Rejects Federal Suit Against Omnicom's Flywheel
MediaDailyNews, Wendy Davis, Joe Mandese - Wednesday, July 10, 2024
Plaintiff Compass Marketing vows to continue the Maryland state suit and ...
- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- Neiman's Inside Sale: 31M Emails Exposed In Breach
Email Insider, Ray Schultz - Tuesday, July 9, 2024
Web security consultant Troy Hunt found roughly 31 million customer email address ...
- Telegram Applies 'Stars' Digital Currency To Paid Content
MediaDailyNews, Colin Kirkland - Wednesday, July 3, 2024
In line with Telegram's new premium business features, the messaging app ...
- Coalition Of States Sides Against Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, July 3, 2024
More than two dozen attorneys general are urging a federal appeals cou ...
- How Macy's Is Expanding Personalization
Retail Insider, Sarah Mahoney - Wednesday, July 3, 2024
Working with Deloitte Digital, the retailer has expanded its tailored efforts in ...