Generative AI chatbots are reshaping the shopping experience, and it's a trend that will accelerate with the release of OpenAI SearchGPT.

Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing and serving up full Reddit results as the company rethinks its business model.

Could pulling apart data's black box to layer in information from a highly accurate weather simulator become an ad-targeting option?

Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for reversals announced this week by the Alphabet company.

Deals with the NFL, NBA, MLB, NASCAR and PGA Tour will bring Reddit more sports highlights and ads as deals for licensed clips allow it to make money from fan posts.

NBCUniversal's partnership with Google could change the direction of television through experiments with advanced technology.

Microsoft execs at a recent online meeting with brands spoke about a variety of updates to its ad platforms that make it easier for advertisers to connect with specific audiences.

Google appeared to use a backup plan to fulfill bid and ad requests when its search engine and publisher sites became overloaded as people sought information about the assassination attempt of former president Donald Trump.

Analysis from Captify on Tuesday shows in increase in searches that include the brand name and Amazon in keywords - suggesting a high purchase intent for consumers who seek these brands.

Advertisers using Meta's conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company's platforms.