by Laurie Sullivan on Jul 22, 9:16 AM
Appointing Adam Kline as North America CEO triggered the next phase of Biddeo.io's international expansion as it helps advertisers extend reach of online video ad campaigns and ensure brand safety and suitability.
by Laurie Sullivan on Jul 15, 10:46 AM
Brands and storytellers have few platforms that can get consumers' attention and deliver messaging the way movie theaters do. Or that may be what National CineMedia wants advertisers to believe.
by Laurie Sullivan on Jul 8, 8:00 AM
Index Exchange product team members outlined the reasons they believe Google's Privacy Sandbox in its current form poses "major risks to publishers and the overall programmatic ecosystem."
by Laurie Sullivan on Jul 1, 8:00 AM
Users need to rephrase searches to find the information they seek, and marketers need to focus on clarity in content and communicate relationships between key concepts and phrases, with attention to those nuances when creating keyword matches and tags.
by Laurie Sullivan on Jun 24, 9:00 AM
AI requires a lot of power - much more than anyone had anticipated in the past, it seems. Here's what companies with a focus on AI, especially Microsoft, are doing about it.
by Laurie Sullivan on Jun 17, 8:00 AM
Despite all the privacy safeguards Apple announced at its Worldwide Developer Conference, the European Commission reportedly charged Apple with stifling competition in its mobile app store.
by Laurie Sullivan on Jun 10, 2:33 PM
Duration Media, founded in 2018, launched technology for publishers that can dramatically lower carbon emissions by reducing the number of bid requests on one impression.
by Laurie Sullivan on Jun 3, 8:00 AM
Visual has dominated branding and advertising, but how a consumer feels when hearing sounds connected to a positive experience can last a lifetime.
by Laurie Sullivan on May 28, 8:00 AM
Reach and addressability to connect brands to consumers without cookies may seem simple, but without multiple targeting options, prompting consumers to click on an ad can be complicated.
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