Criteo Secures Its First MRC Accreditation

by Laurie Sullivan @lauriesullivan, March 29, 2024

Criteo has secured its first media Rating Council (MRC) accreditation for impression and clicks metrics across desktop, mobile web, and mobile in-app channels.

It marks a significant step forward in the maturation of retail media, providing greater assurance that marketers can trust commerce outcomes driven on Criteo’s platform.

Michael Greene, …