January 25, 2023
What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
- by Joe Mandese @mp_joemandese, December 5, 2022
In important sidebars to their overall year-end outlooks for ad spending, the Big 3 agency forecasters -- WPP's GroupM, IPG Media Brands' Magna, and Publicis' Zenith -- updated their estimates for retail media ad spending and near-term growth, although at decidedly different baselines.
