Zenith: Global Ad Spend Projected To Drop 9.1% This Year
- by Larissa Faw , July 27, 2020
Global advertising expenditures will shrink 9.1% in 2020 to $572 billion before recovering to grow 5.8% to reach $606 billion in 2021 and $636 billion for 2022, according to Zenith’s latest spending forecast.
The U.S., in fact, is proving to be relatively resilient this year, benefiting from record political spending …
