The most popular messaging app in the world, WhatsApp is starting to become more popular in the U. ...
Today's Top News
MADNA Performance Stunts Havas Growth Through The First Half
Outside of North America, the company was in growth mode, with Europe up 3.8%, Latin America up 8.8% and Asia-Pacific up 0.5%. ...
Meta is following its recent launch of "sextortion" prevention tools by removing over 60k accounts linked to sextorti ...
The Interactive Advertising Bureau is among a broad array of groups to express concerns that the bill wou ...
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NBCU and Amazon Prime Video - 11-ye ...
One major change is a new guideline that looks to amass viewing over a four-week period rather th ...
Brands increased product placement spending 12.3% globally on TV, film, video games and music video in 2023, accordi ...
Advertisers tapping into retail media networks are struggling with performance, data and metrics - mainly because methods a ...
June's expansion was driven primarily from smaller ad categories, as the top 10 only increased their spending 1. ...
DiGiorno Teams With Marvel, Amazon For Limited-Edition Pizzas, Merchandise, Promos
The campaign features limited-edition pies themed around the Marvel Studios release - available for delivery via Amazon Fre ...
ANA's New Ethics Guidelines Outline Best Practices For Marketers
The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines a ...
La Crema Launches Instagram Contest For WNBA Finals
One grand-prize winner will receive two tickets to Game One of the WNBA Finals and a $3,000 credit-ca ...
California Pizza Kitchen Turns Order Mishap Into Viral Promotion
When an order mishap went public, the chain cleverly turned the incident into a deal for all custom ...
Campaign Highlights Goodwill Programs Beyond Its Thrift Stores
Last year Goodwill helped more than 1.7 million people through career navigation, digital and trade skills, reentry program ...
LinkedIn Agrees To Pay $6.6 Million To Settle Suit Over Erroneous Ad Metrics
If approved, the proposed settlement will resolve a class-action lawsuit stemming from LinkedIn's 2020 disclosure that it "m ...
Charter Sees Steeper Q2 Video Subscriber Declines, Broadband Fares Better
Total video subscribers losses widened substantially in Q2 to 408,000 from 200,000 in Q2 2023 -- 12% high ...
American Eagle, Gap Launch Denim-Drenched Campaigns
With stars like Coco Gauff and Trevor Lawrence, retailers look for an edge in the back-to-school jeans r ...
Talking Toilet, Detective Pal Solve Flushing Crimes
Duo aims to get consumers to look for the "Do Not Flush" symbol on packages of baby wipe ...
Google Search Advertiser Wants Appeals Court To Revive Antitrust Battle
The search advertiser California Crane School will ask a federal appellate court to reinstate a lawsuit alleging th ...
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Find Out More »OPINION
It's a matter of months, not years, of campaign spending, because the biggest factor now is what happens organically in the political news cycle leading up to an election. ...
In this masterly spot, the spoken line is matched with an equally artful image. ...
For many, President Biden's live, televised farewell speech on Wednesday night was moving and historic. ...
