Ad Tech: Page 2

Dollar General picks Criteo to boost retail media offering

The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

By Chris Kelly • May 31, 2024

Klarna uses AI to save $10M on marketing annually while upping output

More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI.

By Chris Kelly • May 29, 2024

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

PayPal readies advertising platform rooted in reams of transaction data

The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

By Chris Kelly • May 28, 2024

WPP integrates Anthropic’s tech to further generative AI transformation

The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

By Peter Adams • May 28, 2024

Google to bring ads to new AI Overview as part of search transformation

At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

By Peter Adams • May 22, 2024

Walmart ad sales pop as more brands buy into retail media

The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

By Peter Adams • May 20, 2024

Pinterest teams with Real Simple for magazine’s first shoppable issue

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

By Jessica Deyo • May 16, 2024

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

By Chris Kelly • May 16, 2024

CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

By Peter Adams • May 15, 2024

Amazon’s first upfront promises full-funnel advertising at scale for all

Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

By Chris Kelly • May 15, 2024

Sociable: Google goes big on generative AI at I/O 2024

The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech. 

By Andrew Hutchinson • May 14, 2024

Inside Expedia’s plan to be the world’s travel media network

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

By Chris Kelly • May 14, 2024

Reddit hires Google vet to guide ad product development post IPO

Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

By Peter Adams • May 13, 2024

How Meta is addressing marketers’ generative AI concerns with new tools

A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

By Peter Adams • May 8, 2024

Legacy media makes new bets on CTV and retail media convergence

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

By Chris Kelly • May 8, 2024

Omnicom shakes up Sparks & Honey amid Omni platform push

The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

By Peter Adams • May 6, 2024

Digital’s media-buying bonanza wrestles with an industry at crossroads

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

By Peter Adams • May 6, 2024

Why video is key to Roblox’s evolving advertising strategy

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

By Chris Kelly • May 1, 2024

Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

By Peter Adams • April 30, 2024

Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.

By Chris Kelly • April 29, 2024

ID Solutions 2.0: Navigating what’s next

Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.

By Jeff Ragovin, CEO at Semasio • April 29, 2024

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

By Peter Adams • April 26, 2024

Saks seeks to carve out luxury niche in retail media with network launch

Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.

By Peter Adams • April 24, 2024

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.

By Chris Kelly • April 24, 2024

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. 

By Peter Adams • April 22, 2024