Social Media: Page 2

Why brands should be championing women’s sports from sideline to spotlight

The increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in marketing, writes Gray Wolf co-founder Layton Lassiter.

By Layton Lassiter • June 12, 2024

Sociable: Reddit announces brand safety and suitability partnership with DoubleVerify

DoubleVerify will offer assurance that ads are being displayed in safe environments on Reddit, within the limits of its reporting tools.

By Andrew Hutchinson • June 11, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

Advocacy group taps creators to call for gender equality in ad industry

Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.

By Aaron Baar • June 6, 2024

Marketers should stop being fearful of Reddit — here’s why

Opportunities for research, community engagement and amplified reach make the platform a worthy player, according to Boathouse’s Geoff Gates.

By Geoff Gates • June 5, 2024

Sociable: Gen Z prefers social media to Google for some searches, study says

Google Search still reigns for finding local services while TikTok takes the lead on discovery for gift ideas, hair and makeup and well-being.

By Andrew Hutchinson • June 4, 2024

LG fuels positivity on social media with ‘Optimism your feed’ playlist

The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

By Jessica Deyo • May 30, 2024

Heinz Pickle Ketchup gets digital-heavy campaign for US rollout

The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

By Aaron Baar • May 28, 2024

E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge

A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z. 

By Peter Adams • May 24, 2024

Heineken Silver settles Deadpool, Wolverine rivalry in new ad

A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.

By Sara Karlovitch • May 22, 2024

How United Airlines flies with Wrexham to cultural relevancy

The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.

By Chris Kelly • May 21, 2024

Bumble Bee throws it back to 2000s with remix of ‘Back Here’

“Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.

By Sara Karlovitch • May 20, 2024

Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

By Jessica Deyo • May 20, 2024

TikTok users continue to grow and evolve: Here’s what the numbers say

While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

By Sara Karlovitch • May 17, 2024

YouTube pitches advertisers on streaming dominance, unskippable video ads

The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.

By Peter Adams • May 16, 2024

Pinterest teams with Real Simple for magazine’s first shoppable issue

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

By Jessica Deyo • May 16, 2024

Jack Link’s takes shot at competition in Gen Z-focused national campaign

“Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” 

By Sara Karlovitch • May 16, 2024

Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay

The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.

By Peter Adams • May 14, 2024

Reddit hires Google vet to guide ad product development post IPO

Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

By Peter Adams • May 13, 2024

Thomas’ revives breakfast with first brand character in 144-year history

Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.

By Jessica Deyo • May 13, 2024

Reebok spins photo memories into custom digital sneakers with AI tool

Reebok Impact uses a chat feature on Instagram to create virtual footwear that is interoperable with popular games including Fortnite and Roblox.

By Peter Adams • May 10, 2024

Instagram beats TikTok for video-based user acquisition, survey finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

By Aaron Baar • May 9, 2024

Not crushing it: Apple’s new iPad Pro ad met with wave of backlash

Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”

By Peter Adams • Updated May 10, 2024

Starburst taps gen AI for campaign that is ‘Different Every Time’

The Mars candy brand’s first major campaign in 12 years was created with Team OMC, a collaboration between Omnicom shops DDB and Critical Mass.

By Chris Kelly • May 9, 2024

How Meta is addressing marketers’ generative AI concerns with new tools

A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

By Peter Adams • May 8, 2024

Sociable: TikTok launches legal challenge against US sell-off bill

TikTok says that the bill is based on speculative concerns and nothing more.

By Andrew Hutchinson • May 7, 2024