Chris Kelly
ReporterChris is a reporter for Marketing Dive. A native of South Florida, he moved to D.C. to pursue a career as a political operative before ending up in the lucrative world of freelance arts journalism. Off the clock, he dabbles in cocktail making and voraciously consumes movies and music.
791 articles by Chris Kelly
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Why marketers keep refreshing brands instead of betting on splashy ads
July 10, 2024 -
Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
July 9, 2024 -
Taco Bell opens ‘early retirement’ community in latest experiential play
July 9, 2024 -
BIC gears up for Olympics, back-to-school with celeb-focused efforts
July 8, 2024 -
Philadelphia cream cheese spreads original song across streaming, TikTok
July 2, 2024 -
Motorola walks the runway with entirely AI-generated campaign
July 1, 2024 -
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
June 26, 2024 -
Toys R Us creates first brand film to use OpenAI’s text-to-video tool
June 25, 2024 -
Campaign Trail: Coca-Cola spills soda to focus on moments of connection
June 21, 2024 -
Johnsonville looks to juice social media algorithms with positive content
June 21, 2024 -
Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays
June 17, 2024 -
Oscar Mayer hacks fake ads to show off its bacon-smoking process
June 17, 2024 -
Ben & Jerry’s first ad campaign in years is a call for more activists
June 13, 2024 -
How BodyArmor’s CMO is playing catch-up in the crowded hydration market
June 12, 2024 -
United Airlines takes flight with airline industry’s first media network
June 10, 2024 -
How Dr Pepper passed Pepsi by marketing around football, flavor innovation
June 10, 2024 -
Campaign Trail: Crayola reunites adults with childhood art to spur creativity
June 7, 2024 -
Pepsi CMO Todd Kaplan departs as cola wars heat up
June 5, 2024 -
Walmart opens access to off-site customer journey insights for suppliers
June 4, 2024 -
Jif dips into ‘Succession’ to promote peanut butter, chocolate merger
June 4, 2024 -
Toyota turns review into music video for ‘vibe’-heavy Camry campaign
June 3, 2024 -
Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign
June 3, 2024 -
Dollar General picks Criteo to boost retail media offering
May 31, 2024 -
Adidas prepares for summer soccer around the globe with new campaign
May 30, 2024 -
Klarna uses AI to save $10M on marketing annually while upping output
May 29, 2024