Sometimes we think the “safe decision” in a volatile market is to do nothing. Unfortunately, when inflation is a factor, “nothing” becomes incredibly expensive.
![An unhappy customer gives a one-star rating to a brand that doesn't prioritize customer retention.](https://cdn.statically.io/img/www.marketforce.com/hubfs/mfi02-090622_retainer_feb16_cost-of-soing-nothing_FNL.jpg)
Sometimes we think the “safe decision” in a volatile market is to do nothing. Unfortunately, when inflation is a factor, “nothing” becomes incredibly expensive.