Human Capital Strategy (Reinforcing Talent and Fostering a Culture)

In October 2023, the core group companies including Z Holdings Corporation, LINE Corporation, and Yahoo Japan Corporation, were combined into one to start anew as LY Corporation (the "Company").

Under the former Z Holdings Group, new businesses and added value were created by respecting the uniqueness of each group company and promoting their own growth strategies. However, due to the increased complexity of the management structure and other factors, the Group could not selectively focus on key businesses and services faster than the pace of changes in the business environment. As a result, the Group was unable to quickly generate synergies.

In light of this situation, LY Corporation took the merger as an opportunity to create a new mission: "Create an amazing life platform that brings WOW! to our users." To this end, the Company will promote a product-driven growth strategy, aiming to achieve unparalleled product-driven excellence.
Having a competitive advantage in the internet business is essentially derived from the ability to generate innovative services and products, which is underpinned by the employees of a company. Therefore, establishing a cycle in which employees can work energetically and create outstanding services and products is a top priority for LY Corporation.
The Company upholds the concept of "connecting people with business to maximize the performance of human capital and organizations" as the cornerstone of its human resources strategy so that employees can maximize their performance and contribute to improving the organization's growth. Specifically, the two main pillars are "reinforcing human capital" and "fostering a unique culture." The first pillar in particular is also positioned as one of the Company's materiality issues. In addition, while differences in culture, systems, and the environment among group companies were a strength before the merger, it did not generate a sense of unity for the Group. Thus, by also upholding the second pillar, the Company aims to create its own unique culture that will contribute to realizing its mission.

The Sustainability Committee, chaired by the President and Representative Director, CEO, monitors each of these initiatives to ensure that the human resources strategy will lead to the realization of the Company's mission. The results of each metric and target are reported on this page.

Human Capital Strategy Overview

Reinforcing Human Capital
(1) Growth Promotion Measures In order to accelerate LY Corporation's selective focus on its key businesses and speed up business growth, the most important issue that it must address is to promote and support the growth of employees.

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Fueling growth to maximize performance

(2) Establishing the Environment and Systems
Enhancing LY Corporation's work environment and systems is essential in ensuring that employees feel a sense of fulfillment in their work and experience growth together with the Company.

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Creating an Environment for Maximizing Performance

Fostering a Unique Culture
LY Corporation was established by merging multiple companies with different cultures, so the first step is to promote understanding among former group companies. Then, the Company will create unity and its own unique culture through its values, a workstyle defined to realize the Company's mission.

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Creating an Environment for Maximizing Performance,
Creating a Unique Culture Through Values

Monitoring
The above priority areas will be monitored using various quantitative methods to measure performance.