Shape the debate.
Change the conversation.

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Original thinking that leads to business growth and brand value

We help you to find your voice on the big business issues, then craft the right message to influence the world’s most important decision makers.

WHAT WE DO

We create business value with your thought leadership

Reposition your brand

Reposition your brand

Use provocative thinking to change the way audiences view your company.

Raise awareness

Raise awareness

Unveil profile-building content that increases share of voice and leads to stronger market share.

Ignite conversations

Ignite conversations

Present timely insight and inspire audiences to take action.

Build relationships

Build relationships

Strengthen relationships with existing clients and turn them into loyal advocates.

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Who we help

FT Longitude is part of the Financial Times Group. Our mission is to help brands reach the people who matter.

  • Accenture
  • Amazon Web Services
  • Aon
  • Cytiva
  • Deloitte
  • DNV
  • EY
  • Fujitsu
  • HCLTech
  • Hogan Lovells
  • ING
  • Intrum
  • Lenonvo
  • McKinsey & Company
  • NTT Data
  • Oracle
  • PwC
  • Radisson Hotel Group
  • Siemens
  • Verizon
  • Workday

Case Studies

Read more about DNV: Energy Industry Insights

BRAND REPOSITIONING CAMPAIGN

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new contacts reached through the repositioned campaign

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Read more about Kelly: The three pillars of workforce resilience

Brand awareness campaign

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media broadcasts across television and radio

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Read more about Fujitsu: Sustainability Transformation in Action

Brand positioning campaign

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increase in brand consideration

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Read more about Cytiva: Global Biopharma Resilience Index

Brand consideration campaign

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increase in brand consideration

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Read more about Deloitte: Women @ Work

Brand awareness campaign

0m+

total TV broadcast viewership

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Read more about Hogan Lovells: The Litigation Landscape

BRAND ADVOCACY CAMPAIGN

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of top clients engaged by key findings report and other content

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Virtual thought leadership masterclasses

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

Learn more
Virtual thought leadership masterclasses

How we do it

With the right blend of strategy, insight, campaigns and amplification, we help you to craft content that gets you noticed.

Set up for success

We work with you to understand your challenges — both internal and external — and help you to find the right solutions that address these issues and meet wider business objectives. Whether you’re looking to establish your brand in a new market, launch a new product or grow your client base, we help you to identify the right type of thought leadership and marketing strategy to achieve your goals.

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Find a better story

We know it’s not easy to come up with original ideas, creative editorial and strong insight, or to create a distinctive voice for you and your brand in a crowded content landscape. You need to tell a story and we’re here to help. The best content communicates complex ideas simply and powerfully and helps win hearts as well as minds with its creativity.

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Engage your audience

We help you to create distinctive campaigns, based on real-world data and insight. These campaigns will help you build lasting connections with your audiences, strengthen perceptions of you and your brand, and help you to stay front of mind as an industry leader.

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Reach the people who matter

As part of the Financial Times Group, we can help brands connect with influential business audiences around the world – digitally, in print and in live conferences and forums.

+ More on amplification
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Our thinking

Windows Read more about Cutting through the noise: An AI and thought leadership Q&A with industry leaders

Cutting through the noise: An AI and thought leadership Q&A with industry leaders

  • By Emily Taylor Gregory

In today's fast-paced world of artificial intelligence (AI), thought leadership is a crucial tool for brands to establish authority and guide the conversation. At a recent AI event, industry leaders shared their insights…

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Windows Read more about Five takeaways for differentiated AI thought leadership

Five takeaways for differentiated AI thought leadership

  • By Emily Taylor Gregory

Insights from our future of work, strategic leadership and climate desks In today's rapidly evolving AI landscape, brands must navigate a complex environment to create impactful thought leadership. This article captures insights from specialist…

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Windows Read more about Intelligence with influence: AI hot topics for business audiences

Intelligence with influence: AI hot topics for business audiences

  • By Joe Newman

In our recent AI and thought leadership seminar, campaign strategists Sean Kearns and Joe Newman delved into the dynamic landscape of AI media trends, spotlighted standout brands, and shared effective audience engagement strategies for thought…

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Windows Read more about The growing importance and misunderstanding of thought leadership

The growing importance and misunderstanding of thought leadership

  • By Rob Mitchell

Alexander Højfeldt Lund of the Native Advertising Institute sits down with FT Longitude CEO, Rob Mitchell, to discuss the growing importance of thought leadership ahead of Native Advertising Days 2024. Register for you ticket…

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Windows Read more about Insight-powered sales aims to bridge the B2B revenue chasm

Insight-powered sales aims to bridge the B2B revenue chasm

  • By Emily Taylor Gregory

FT Longitude and CogniClick have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. Thought leadership has proven…

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Windows Read more about Latest campaigns and real thought leadership examples: Spring 2024

Latest campaigns and real thought leadership examples: Spring 2024

  • By Ben Harrison

Explore our latest collection of pioneering thought leadership campaigns, where dynamic storytelling meets strategic and intelligent insight. This showcase, brought to life by some of the most recognisable brands in thought leadership, covers critical business…

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Sign up for free masterclasses in 2024

THOUGHT LEADERSHIP EXCELLENCE

Beginner, intermediate and advanced technical sessions, created for senior executives in marketing, content strategy, communications and sales.

Our thought leadership masterclasses are designed to provide in-depth guidance on applied thought leadership, using interactive content and expert facilitation, that will help you and your team on your way to developing a full thought leadership strategy.

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