Walgreens Advertising Group

As wag's Group VP of loyalty & marketing, Abishake (Abi) Subramanian, has very unique integrated approach on #insightstoactivation frameworks. He talks to #TheCPGGuys about #fullfunnel and #omnichannel #marketing -- podcast live this morning! Take a listen:

Great 1-min read in Retail TouchPoints on the future of #CTV, focusing on #shoppable experiences. @KatieVogt and #Roku's @CaitlynMcknight share their insights on how #retailmedia's #firstpartydata will improve how #brands can engage with customers on #streamingplatforms: https://lnkd.in/efNfy_wW

Congrats to all the speakers for a really robust #retailmedia and #AI panel at the #retailmediasummit: Bobby Watts from Ahold Delhaize, Austin Leonard from Epsilon and @DrewCashmore from Adaptive Retail. As Abishake (Abi) Subramanian's did in the The CPG Guys interview, Katie Vogt announced our #instore #digitalscreens coming this fall. Lots of other movement overheard at the session, too.

It's #RetailMediaWeek with #PathtoPurchaseInstitute's three-day conference kicking off today. Katie Vogt speaks with Epsilon's Austin Leonard, Ahold Delhaize's Bobby Watts and Adaptive Retail Group's Drew Cashmore on #adaptiveAI and the huge opportunity for #brands and #retailers alike. Stop by

Reminder! @Criteo & wag will be hosting a webinar on how to best leverage onsite & in-app opportunities for #brand #campaigns. Register here for the June 5th event: https://lnkd.in/g4TUWFkT does 

Embracing a holistic digital strategy is crucial to reach customers efficiently and effectively. Now, with wag's new online & in-app offerings and Criteo partnership, wag can help clients reach customers as they shop on Walgreens digital properties. Find out how during Criteo’s “Unlocking the Power of Walgreens with Criteo at Scale” webinar, June 5th at 1pm ET. Register here: https://lnkd.in/g4TUWFkT wag's Katie Vogt & Criteo's Patricia Dawson will take you through exceptional retail offerings your #brands can leverage to expand your #omnichannel reach. Hope to see you there! #BrandTransformation #RetailMedia

Today: @IAB published its #DOOH & #Instore #RetailMedia Playbook. wag is proud of our own Kelly (Whipple) Torgeson for helping to steer this playbook. No small feat! Congrats, Kelly!

Who's going to #RICE24? Make sure to catch wag's @katievogt and Roku's @caitlynmcknight speaking on the the convergence of #shoppableTV and #retailmedia and #1PD. Get valuable take-aways for what your #brand can do in this exciting new space. Hope to see you in Chicago, June 4-6!

#wag and #Unilever are proud to announce we are the winners of TWO #ReggieAwards for the “Untold Beauty” #ad #campaign. The #ANA’s Reggie Awards honor the best in #brand activation and #marketing effectiveness each April. We won GOLD for the GEM Category, which recognizes accurate and authentic portrayal of women and/or girls in Brand Activation campaigns. Plus, we took a SILVER for the #RetailMedia Network Category – giving wag the top 2 spots in the Retail Media category this year. For wag, this is a total of four Reggie Awards for outstanding work in 2023. We’re proud of our #partners and #team members! Congrats and thanks to Unilever and #ARCWorldwide for the amazing partnership.

This week, wag's Katie Vogt and Hallmark Cards' Angie Maxwell spoke to over 30 insiders at a special #shopper summit, held Google's Chicago office and organized by Ken Coogan. The topic: How a multi-year #partnership based on #strategy setting, #audience #insights, testing and #measurement must-haves drove strong #ROAS year over year. wag’s a strong believer that all #campaigns start on solid #strategy – and given wag's results it’s definitely the secret sauce of our #clientsuccess team!