35+ speakers. 15 sessions. #NAD24 is your opportunity to connect with #advertising and #legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next. Session topics will range from substantiation, to influencers and endorsements, to AI in advertising, and much more. Tackle the industry’s most pressing topics with leading minds in US advertising this September in NYC. Learn more and register for the conference: https://hubs.la/Q02Bq6pz0 📅 September 16-17, 2024 📍 The Conrad Hotel, Downtown New York City #AdLaw #Conference
National Advertising Division (NAD)
Non-profit Organizations
New York, New York 888 followers
Provides self-regulation that oversees the truthfulness of national advertising in all media. Share/Links ≠ endorsement
About us
The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation overseeing the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for truth and accuracy. Cases can be opened by NAD on its own initiative or in response to a challenge brought by competitors or other third parties, a process that delivers meaningful protection to consumers while leveling the playing field for brands. Self-regulation provides an effective, cost-efficient and timely process for reviewing advertising for truth and accuracy. Advertising claims for diverse goods and services including telecommunications, infant nutrition, over-the-counter medications, dietary supplements, and “green” products have been reviewed. NAD handles about 150 cases each year and publicly reports its decisions.
- Website
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https://bbbprograms.org/programs/nad/
External link for National Advertising Division (NAD)
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- New York, New York
Updates
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[#Podcast] See real examples of insufficiently executed #disclosures from recent NAD cases in our latest #AdWatchers podcast episode. Don’t make the same mistakes, watch the full episode here: https://hubs.la/Q02HG_Jn0
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National Advertising Division (NAD) reposted this
The last day to get early-bird registration rates for #NAD24 is this Friday, July 26. Don’t miss the chance to hear from 35+ speakers in over a dozen sessions focused on the dynamic #advertising landscape, best practices and trends, and perspectives on what’s coming next. Register for the NAD Conference today: https://hubs.la/Q02HDrmB0
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The National Advertising Division (NAD) offers several options for submitting challenges for review, tailored to the nature of the advertising claims at issue and the complexity of the evidence. Learn more about the ways your organization can file a challenge: https://hubs.la/Q02Hf3rL0 #AdLaw #FalseAdvertising #SelfRegulation
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National Advertising Division (NAD) reposted this
This #NAD24 panel will examine how the updated FTC guides on Endorsements and Reviews apply to the latest trends in influencer marketing, including content creators, platform disclosure tools, AI influencers, and expert endorsements. The panel will also discuss incentivized reviews, star ratings, and how brands can properly curate or organize their reviews under FTC and NAD guidance. See the full agenda and register: https://lnkd.in/erh6tXDk #InfluencerMarketing #AdLaw #Conference Speakers: Nancy Felsten, Davis Wright Tremaine LLP Kathryn Farrara, Unilever Jennifer Santos, BBB National Programs
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National Advertising Division Finds Flag Image on Kendamil Infant Formula Packaging Conveys Supported Message about Products’ Origin Read the case decision summary: https://hubs.la/Q02GWPdx0 #CaseDecision #AdLaw #SelfRegulation
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Advertisers must be able to back up any express or implied claims made that it conveys to a 'reasonable consumer' in its advertising. Learn the difference between an express or implied claim and how to evaluate your claim for a 'reasonable consumer.' Learn more about the National Advertising Division at https://hubs.la/Q02GGyGf0 #AdLaw #Advertising
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National Advertising Division (NAD) reposted this
[#Podcast] From small fonts to fast talking and distracting music, our #AdWatchers hosts revisit this common issue area in advertising law, discuss what it takes for a disclosure to be considered clear and conspicuous, and share some lessons learned from recent National Advertising Division cases. Watch the full episode: https://hubs.la/Q02GGnkV0 #Disclosures #AdLaw
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In National Advertising Division Case, GuruNanda Voluntarily Discontinues Claims Made through Influencers for Coconut Pulling Oil Products Read the case decision summary: https://hubs.la/Q02GJ-BX0 #CaseDecision #AdLaw #SelfRegulation
In NAD Case, GuruNanda Discontinues "Reverse Cavities" Claims
bbbprograms.org
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National Advertising Division Refers Health-Related Advertising Claims for Prolacta’s Human Milk Fortifier to Regulatory Agencies Read the case decision summary: https://hubs.la/Q02Gzzbp0 #CaseDecision #AdLaw #SelfRegulation
NAD Refers Health-Related Prolacta Claims for to Regulatory Agencies
bbbprograms.org