The latest edition of This Week in Marketing is focused on helping marketers develop resilience and flexibility. ⬇
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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For effective B2B marketing, it's important to strategically plan your posts to reach your buyers when they are the most active online. 🧑💻 With LinkedIn's scheduling feature and various tools for social media management, it's easier than ever to perfect your posting timing and cadence. ⏰ To learn more, clock into our new guide for the best time to post content on LinkedIn: https://lnkd.in/e4nURTWy #LinkedInMarketingBlog
What’s the Best Time to Post Content on LinkedIn?
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Lost in how to market for B2B? A good marketing plan can be your compass to drive success. 🧭 From setting clear objectives to crafting tailored content, a robust B2B marketing plan is your best friend in navigating the competitive B2B market. 🔒If you are ready to lock in, check out our 11 key attributes of a highly effective B2B marketing plan: https://lnkd.in/eyTNvjxV #LinkedInMarketingBlog
11 Key Attributes of a Highly Effective B2B Marketing Plan
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🤸♂️ Flexibility is key in B2B marketing. Three-quarters of B2B marketers expect budget increases in the coming year, but recent events have shown us that market conditions can shift rapidly, with the potential to derail even the most well-thought-out plans. Successful marketers must be prepared to pivot quickly and achieve results regardless of resource constraints. 🖊 ICYMI: Learn how to thrive regardless of budget changes with the latest edition of This Week In Marketing: https://lnkd.in/e8qfUd6U #LinkedInMarketingBlog
This Week in Marketing: Smarter Marketing for Turbulent Times
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LinkedIn for Marketing reposted this
It was nearly a month ago but #CannesLions is still on our mind! ☀ We were delighted to take over the sunny rooftop of the iconic Carlton Hotel to play host to B2B marketers across the industry. There’s no doubt about it, our space was truly #ThePlaceToB2B. 🌊 Throughout the week we: • Hosted a number of thought-provoking sessions from the top voices in B2B in our LinkedIn Collective studio. • Premiered our B2B documentary, ‘EVERYBODY’S BUSINESS,' from two-time Oscar-winning director, Ben Proudfoot, exploring evolution of B2B marketing over the decades. • Celebrated the B2B Lions Awards winners at Microsoft Beach House alongside Cash Cash. • Launched our second annual B2B Marketing Benchmark Report, in partnership with Ipsos, surveying 2,000 global B2B decision-makers. Read the report here: https://lnkd.in/ghypu84a Did you join us? What were your favorite parts?
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B2B marketing is as much of an art as it is a science. 🎨🔬 It requires creativity and data-driven materials, to elevate your brand to the top of your buyer's orbit. When they are ready to purchase, you want to be their first stop. 🪐 Don't let your marketing strategy get lost in space. Learn more about how to use data insights to enhance your brand building: https://lnkd.in/eKH9NEZ4 #LinkedInMarketingBlog
Helping Businesses Succeed with LinkedIn
linkedin.com
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Looking to improve full-funnel measurement? Understand your ad effectiveness across the entire customer journey by creating a direct connection between your marketing platforms and LinkedIn. Learn how to get started with Conversions API: https://lnkd.in/gWiSgdya
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🙋 Is there a personalization crisis in marketing? Data reveals that only 24% of CX pros rate their capabilities as high. Meanwhile, customer satisfaction with CX hits all-time low. 📖 Ready to transform your customer experience? Turn the page to this Marketing Book Worth a Look: Data-Driven Personalization, by Zontee Hou for a roadmap for stronger CX in 2025 and beyond. #LinkedInMarketingBlog https://lnkd.in/erguXHyi
Marketing Book Worth a Look: Data-Driven Personalization
linkedin.com
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🚀📈 The Eftsure marketing team effectively tracked offline conversions, resulting in 40% reduction in cost per lead and 10% increase in return on ad spend, thanks to the Dreamdata LinkedIn Conversions API. Learn how you can better measure conversions wherever they happen and improve campaign performance with Conversions API: https://lnkd.in/gWiSgdya
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Targeted display advertising has just had a makeover. Through LinkedIn Campaign Manager, you can now explore more nuanced audience segmentation by targeting your ads on carriers, browsers or devices like mobile phones. Learn more to take your ROI and engagement to the max 🚀 https://lnkd.in/e46Wwnpp #LinkedInMarketingBlog
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