Helio

Measure the success of UX design by assessing both behavioral and attitudinal data. We love Frauke Seewald’s article on quantifying UX design impact. Using an example, she emphasizes defining objectives and success criteria from business and customer perspectives. UX impact is measured through behavior (click rate, drop-off rate, time on task) and attitude (open questions, rating scales). Check out her article: https://lnkd.in/gZ2tP5z6 Frauke’s three-step approach includes defining the objective, understanding the current situation, and establishing measurement criteria. This involves setting goals, understanding baseline metrics, and identifying obstacles. She suggests combining numeric and descriptive data to help assess design impact. This includes defining objectives, using mixed metrics, and considering business KPIs and UX measurements. We love it. We expanded on her chart to show where you can gather UX metrics. Helio offers tools and surveys to measure UX design's impact through user behavior and attitudinal metrics. Here's how: Identify Pain Points ↳ Uncover business and customer pain points through user research, surveys, and data analysis. Behavioral Metrics ↳ Track and analyze key behavioral metrics such as engagement, response time, task success rate, comprehension, and completion rate. Attitudinal Metrics ↳ Collect and measure attitudinal data like sentiment, feelings, reactions, NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and post-task satisfaction through targeted surveys and user feedback tools. We’re curious, how do you measure design impact? #uxresearch #productdiscovery #marketresearch #productdesign

Product teams should collaborate as partners to drive innovation and improve the development process. We love Ant Murphy’s argument that teams should work together and share responsibilities instead of keeping product, design, and engineering roles strictly separate. This reduces gaps in knowledge, encourages healthy debates, and leads to better results. The best teams focus on the entire process, with overlapping roles, to use everyone's strengths and avoid delays. Check out his post and article: https://lnkd.in/gnzkJF5q Helio enhances collaboration with the product, design, and tech teams by providing valuable user feedback and research insights. Here are power questions to ask your team: Design-Tech ↳ User feedback helps make designs feasible and user-friendly. How can user feedback improve our design and technical implementations to enhance user experience and feasibility? Design-Product ↳ Shared insights align design choices with product goals and user satisfaction. How can user research insights align our design with product goals to maximize user satisfaction and success? Product-Tech ↳ Data-informed insights ensure that features are valuable and viable. How can feedback help us make sure our product features are useful to users and technically feasible to implement? To improve the relationship between product, design, and tech teams using Helio: 1. Improve communication–use Helio's feedback tools to share user insights and research findings, keeping everyone informed. 2. Collaborative testing–conduct joint usability tests to address concerns and refine the product. 3. Shared goals–set up projects with shared objectives so all teams can contribute and see their impact on user experience and product success. These practices improve understanding, break down silos, and boost team collaboration. Thanks for inspiring us Ant! #uxresearch #productdiscovery #marketresearch #productdesign

Use persuasive patterns to shape behaviors and drive user engagement. We love Learning Loop's library of persuasive patterns (via Anders Toxboe), which product designers and marketers with 80 strategies to influence user behavior. Check out the patterns: https://lnkd.in/gsmcb_Cm These strategies are categorized into influencing, restructuring, educating, demonstrating, and more. Each pattern is designed to guide users toward desired actions by leveraging psychological principles and behavior modification techniques. We love it. Resources like these help product designers create more engaging and compelling user experiences. Helio provides tools for user research and feedback, helping teams understand and influence user behaviors effectively. Through methods like tree testing and behavior-focused questioning, Helio aids in gathering UX metrics that can be used to design experiences that drive user engagement. Create more compelling and user-centric designs that align with desired actions and outcomes! #uxresearch #productdiscovery #marketresearch #productdesign

Apply UX principles during product development to create successful, user-centered products. We love Ellen Macpherson-Webster’s article, which highlights the importance of incorporating UX principles into the development process. She aims to educate developers on the seven aspects of Peter Morville's UX Honeycomb (with helpful modifications from Katerina Karagianni). She outlines how these principles can lead to more successful and user-centered products.  Check out her post: https://lnkd.in/gnnPzdWF Here are the principles: → Usable products help users achieve goals efficiently. → Findable information lets users quickly locate what they need. Effective navigation, guided by the 7 ± 2 rule, is vital. → Credible products build user trust with reliable performance and ethical standards, as seen in Spotify and Netflix. → Accessible design meets legal requirements and serves users of all abilities, tapping into a large market. → Desirable features combine aesthetics and functionality, enhancing product appeal and keeping companies competitive. → Valuable products balance customer needs with business goals, benefiting both, as shown by Spotify's "Discover Weekly" playlists. Ellen emphasizes that even in organizations without dedicated UX specialists, developers can still advocate for users and ensure their needs are prioritized in product development. We agree. Helio aids in integrating UX principles into your product development process, ensuring user-centered and successful products. It offers tools for usability testing, intuitive navigation design, and making it easier to create interfaces that users can efficiently navigate and that cater to people of all abilities. Helio also builds trust by collecting user feedback to ensure your product performs well and follows ethical standards. It also reviews and improves product features to make them more attractive and functional, ensuring that customer needs and business goals are effectively met. #uxresearch #productdiscovery #marketresearch #productdesign

Communicating clear benefits is essential to winning over customers. We love Felicia C. S.'s article (and Beloved Brands ❤️ illustration), which underscores the importance of emphasizing brand benefits and providing a compelling reason to believe (RTB) during brand development. She illustrates how advanced product features must translate into direct benefits, emphasizing the need for clear communication of rational (functional) and emotional benefits. Check out her article: https://lnkd.in/gZtMnaN Rational benefits show practical outcomes like saving time or money, while emotional benefits highlight the feelings associated with the product. Felicia suggests focusing on RTB, which provides credibility to a brand's claims through: → scientific evidence → customer testimonials → industry expertise → awards She stresses the importance of understanding and addressing customer needs to craft brief, believable, and compelling positioning statements. Compiling benefits and RTB, though seemingly straightforward, is crucial for convincing customers and differentiating the brand.  Helio can help by providing survey tools to gather and analyze user feedback, enabling brands to communicate benefits effectively, validate product claims with credible user insights, and refine their messaging to persuade customers better and differentiate their brands. #uxresearch #productdiscovery #marketresearch #productdesign

Effectively manage product risks by focusing on four key areas: value, usability, feasibility, and viability. We enjoy Raluca Piteiu-Apostol’s article on how to manage product risks effectively as a product manager. She covers the four major types of product risks: value, usability, feasibility, and viability. It offers strategies and tools to address each risk, such as customer interviews for value risk, usability testing for usability risk, technical assessments for feasibility risk, and business model analysis for viability risk.  Check out her article: https://lnkd.in/duwJRd9J The article emphasizes the importance of a risk management framework involving regular identification, analysis, prioritization, planning, and monitoring to manage these risks effectively. We’re also a LogRocket customer, so bonus points! Helio can help manage product risks by providing tools for conducting usability testing, market and competition analysis, and gathering user feedback through surveys and tests. These capabilities help address value risks (by validating if the product solves a real problem and if customers will pay for it), usability risks (by ensuring the product is easy to use), and feasibility and viability risks (by integrating user insights into product development and business strategy). #uxresearch #productdiscovery #marketresearch #productdesign

Effective user-centric design integrates data with human judgment. We are inspired by Maria Muir’s post, which highlights a decision anatomy diagram. She highly recommends "Prediction Machines" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb for those interested in AI as a framework for understanding how to make better decisions. Check out her post: https://lnkd.in/gefJPDra As AI becomes more common, making user-focused design decisions means blending data analysis with human judgment. To make the best design choices, teams need data insights and rely on human expertise for thoughtful decision-making. This approach ensures that designs are practical and meet user needs. We adapted the anatomy of a task diagram to articulate how data and decisions come together in our design choices. Input (Data & Insights) ↳ Gather comprehensive user research and market analysis to inform design choices. Prediction (Hunch) ↳ Formulate hunches on how users will interact with the design concepts. Judgment (What Matters) ↳ Analyze the impact of design elements on user engagement and satisfaction. Action (Decide and Implement) ↳ Implement the chosen design based on data-informed insights and predictive analysis. Outcome (Impact) ↳ Measure the effectiveness of design changes through UX metrics. Feedback ↳ Collect and analyze user feedback to refine and improve the design. Training (Understanding Relationships) ↳ Prioritize design elements that align with user needs and business objectives. Use Helio to analyze user feedback and engagement metrics, helping find your audience's most important design elements. Implement your design changes and test them in a controlled setting, ensuring your decisions are informed with data. Helio makes collecting and analyzing user feedback easy, giving you signals to refine and improve your design. #uxresearch #productdiscovery #marketresearch #productdesign

Segmenting customers ensures more actionable research insights for product decisions. We love Aatir Abdul Rauf’s post, which highlights that product and marketing managers often make the mistake of asking all customers the same questions and weighing responses equally, resulting in inaccurate insights and prioritization issues. Different segments, such as trial users, power users, and newly converted paid users, have unique experiences and perspectives, making generic surveys ineffective. Check out his post: https://lnkd.in/geaFzZuj Research should target specific customer segments to improve insights. Tailoring surveys to these segments and weighing responses based on their unique perspectives ensures more relevant and actionable feedback, leading to better-informed product decisions. We liked his ideas so much that we added power questions to each segment as a starting place. Trial/Pilot Accounts ↳ How was your first experience with our product? Freemium Users ↳ What features would make you consider upgrading? Dormant Accounts ↳ Can you share why you haven't used our product recently? Newly Converted Paid Users ↳ Can you describe your experience when you first started using the paid version? Habitual Users ↳ Which features do you use regularly, and have you encountered any issues? Power Users ↳ What do you find most useful about our product? Advocates ↳ What encourages you to tell others about our product? Churned Accounts ↳ Can you explain why you decided to stop using our product? Helio helps by enabling tailored feedback surveys for specific customer segments, improving research accuracy and insights. #uxresearch #productdiscovery #marketresearch #productdesign

Retention is the key metric to measure product-market fit and business health. We love Kevin Jurovich’s post highlighting that retention is crucial for startups because it indicates product-market fit. Acquiring new customers is futile if you lose existing ones at the same rate. Good and great six-month retention rates vary, and he shares some examples of good ones for different industries. Check out his post: https://lnkd.in/g5PUNSNB Cohort analysis is essential, grouping users by signup date to track retention and assess the impact of product changes. Retention is the best indicator of business health and should be a primary focus for startups. → Check out Andrew McKinney’s post on measuring retention:  https://lnkd.in/gMNwPnUF To measure a feature's success, use cohort analysis to track its "long tail" retention, which shows continued use over time. A weak long tail (less than 20%) indicates most users don't find value in the feature, suggesting it may need major adjustments or discontinuation. Retention between 20% and 30% shows the feature has some value but may be niche, while over 50% retention indicates strong success. → How do you improve retention?  https://lnkd.in/g6BBbDh5 Userpilot outlines 16 retention tactics for product managers. Customer retention increases lifetime value and reduces acquisition costs. Tactics include: → Personalizing onboarding and using checklists (early stage) → Secondary onboarding and self-service support (mid-stage) → Announcing new features and loyalty programs (late stage) Helio gives teams deep insights into user behavior and preferences, which are crucial for making informed decisions to enhance product value and user satisfaction. Here are four areas: 1️⃣ User Feedback: Collect and analyze feedback through surveys and usability tests to understand user needs and improve features. 2️⃣ Feature Validation: Test new features pre-launch to ensure they meet user expectations and add value. 3️⃣ Personalized Onboarding: Use insights to customize onboarding processes, helping new users quickly find value in your product. 4️⃣ Continuous Improvement: Regularly gather user behavior data to make ongoing enhancements, addressing pain points and improving user experience. #uxresearch #productdiscovery #marketresearch #productdesign

Product marketing requires structured communication of positioning, messaging, narrative, and brand messaging. We love Sapir Segal‘s post on understanding the differences between positioning, messaging, narrative, and brand messaging, which is essential for aligning stakeholders. By distinguishing between these elements, product marketing can be more strategic and cohesive, leading to stronger brand identity, better customer engagement, and improved market differentiation. Check out her post: https://lnkd.in/gtHgNeTS She explores these five areas: → Positioning defines what makes your product unique and valuable beyond just features, including customer service and pricing. → Messaging conveys this value to different customer types, highlighting key benefits and features.  → The product narrative tells the overall story, showing how your product helps customers succeed amid changes in their world. → Branding builds on positioning, giving your product a strong face and voice through campaigns. → Content combines sales materials, success stories, and awareness campaigns, We love the ideas. This inspired us to consider what power questions to ask your customers. Helio can help you get user feedback, gather insights, and improve your product's positioning and messaging to ensure clear and effective marketing. → Content: "What kind of content (like tutorials, success stories, or blogs) do you find most useful for understanding and using our product, and why?" → Brand Strategy: "How does our brand's style and personality affect your view of our product and your choice to use it?" → Messaging: "Which benefits or features of our product do you like the most, and how do they help you day-to-day?" → Positioning: "What feature of our product do you think makes it better than others, and why?" → Product Narrative: "Can you share a time when our product helped you solve a big problem and what happened?" Thanks for the inspiration Sapir! #uxresearch #productdiscovery #marketresearch #productdesign