Treasure Trove: The CDP Scoop
Treasure Data
Helping the world's largest companies create connected customer experiences with our customer data platform (CDP)
Dive into AI mastery with Treasure Data
Company Updates
Step beyond the hype and into practical application with Treasure Data’s free, in-person AI Bootcamps in London, Dallas, New York City, and Las Vegas. Tailored for customer-first teams, this program promises hands-on learning to enhance efficiency and optimize business outcomes through AI.
But that's not all – dive deeper by joining our enlightening webinar on July 10 at 11 am ET. Karl Wirth, CPTO, and Mark Tack, CMO of Treasure Data, will be there to guide you on integrating customer data with AI strategies for unmatched results.
Product Updates
Treasure Data Live Connect makes moving data easy! Designed for big companies, it links your data warehouse with our CDP, offering efficiency and the best of both zero-copy and necessary copying methods.
With Journey Versioning, updating live marketing campaigns is safer and simpler. Just create a new version of your journey, make changes, and launch – no risky duplications needed. Plus, easily monitor each stage's progress across all versions for smarter insights.
Wake up, the new Market Level Access Control feature just dropped! Now customers can easily manage regional data with a Master Table and use filters like 'country=france' to create tailored segments by country or brand in Audience Studio.
For more details on what the Treasure Data product team has been working on:
- Watch the What’s new in Treasure Data feature release video
- Read the latest Release Notes
- Join the Quarterly CSM Roadmap Webinar (contact your CSM to learn more)
Use Case of the Month
A major confectionery brand used Treasure Data CDP to deploy machine learning models based on site behavior of the brand’s most popular products. Then, they created a number of micro-segments based on propensity to buy. The brand nurtured each audience differently across different channels. The brand saw an increased capture rate and conversion rate, reducing email acquisition costs from $12 to $1.40 per customer.
Predictive analytics helps businesses keep their customers by seeing problems before they happen. Treasure Data provides easy-to-use tools that find customers who might leave and highlight those who are likely to spend more. With features like automatic scoring to spot who's at risk and AI that picks out your best customers, companies can step in early and keep their customers happy.
Customer Spotlight
Three cheers for the most effective marketers in the world!
Huge congrats to our customers Anheuser-Busch InBev, Yum! Brands, & Nestlé for ranking in the Effie Index Top 10 Most Effective Marketers. Your mastery of marketing powered by Treasure Data CDP is inspiring.
Upcoming Events
We would love to catch up with you in-person. Here are the upcoming events where you can connect with the Treasure Data team:
- [June 10] From Hype to Reality: Drive Results with the Right Customer Data & AI Strategy - Webinar
- [July 17] AI Bootcamp London
- [August 15] AI Bootcamp Dallas
- [September 18] AI Bootcamp New York
- [October 15–16] CDP World 2024 – Las Vegas, Nevada
- [November 4–7] Gartner IT Symposium/Xpo™ – Barcelona, Spain